My personal viewing space

YouTubeI find that after I get caught up with my reading, I’m increasingly spending Sunday mornings with YouTube, just aimlessly drifting but finding myself genuinely satisfied. The place is amazing, and if you’ve never done so, just start a search and let the site guide you on a serendipitous path of discovery.

In so doing, I’ve discovered something about “lean back” TV versus “lean forward” TV: the former can be done with a group, but the latter is most certainly a singular experience. This is why I wonder about mixing the two and whether that will ever be the success that some hope it will.

Don’t get me wrong. I’m a strong believer in unbundled TV, but I do think it’s much more something you do by yourself, because we all have different tastes. My Sunday morning journey through unbundled video is likely not to be the same as yours. It’s more than, “Honey, what do you want to watch;” it’s more like, “I want to watch this clip or that one. Go find your own.” If I want to share, I can use Twitter, or I can send a link to my wife across the room. The point is that the new serendipity can’t be planned by some programmer; it has to come from one’s own curiosity. The best that media can do is make everything available and put it in a place where it can be discovered.

Up to a point, Hulu’s the same way, but the variety’s simply not there. Plus, there’s that pay thing. This morning, John Hagel turned me on to Bridget Bardot, the French actress who awakened those adult thoughts in this adolescent boy. I then searched for James Brown’s Superbad, because I’d been hearing the thing during the NBA Finals. Then to the Blues Brothers. Finally, thanks to Eric Deggans, the drum solos from Letterman last week. I’m not sure that any of that could have been shared in the same room with my family. They would’ve just looked at me funny.

In this environment, the marketers of the world need something different to reach me, for unbundled clips aren’t conducive to 15-second TV ads. We’ve simply got to find something that moves the serendipitous adventure along, because if I see Geico, I’m bailing — immediately.

Although I did watch a bunch of Dos Equuis ads (that I chose for myself). YouTube’s like that.



  1. Dave Cunningham says

    What I’ve found myself doing is bookmarking (using Delicious) videos throughout the week that I don’t have time for and then pulling them up to watch over the weekend or some weeknights. I’m finding that my “video” queue on Delicious is getting as full as my Instapaper queue though!

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