What the networks OUGHT to be doing

Meanwhile (see below), Staci Kramer at PaidContent.org offers some details about Microsoft’s 2.0 play. According to the Website LiveSide, Microsoft’s “Soapbox” will include the following:

  • Multiple format uploads, max. file size of 100 MB.
  • Integration with Windows Live Spaces.
  • Ability to embed on other sites.
  • Personalized RSS.

The obvious problem for Microsoft, of course, is the 800-pound gorilla already in this space called youTube, but Staci points out that this is Microsoft we’re talking about.

Will MSN be too late to market with this one? You can’t underestimate the power of scale to make up for not being first or even fifth into a market. The prospects will be much better if MSN can provide the features people are coming to expect without a bout of “me too” syndrome.
These are the kinds of new media enterprises that the networks should be considering. If not, they’ll be stuck in 1.0 when the disruption is complete, and being only at the content-generation end of the increasingly apparent new value chain just isn’t the place you want to be.

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