We’re all shilling for something

Here is the latest in my ongoing series of essays, Local Media in a Postmodern World.

We’re All Shilling for Something

This will probably be received as the most controversial essay of the whole series, because I’m proposing that we re-examine the absolute negative assumption of the concept of shilling. My conclusion is that a hierarchical culture — where knowledge exists at the top — demands the policing of claims of truth, but in a horizontal culture — where knowledge is spread sideways — it’s up to the individual to police themselves. This assumes a weakening of the power to manipulate from the top, but that’s a subject for another day.

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