Web surfing at work

The biggest opportunity for local media companies to build brand or audience is during the work day. A Magid study a year ago revealed that 63% of those who go to news Websites do so while at work.

The idea of employees surfing the Web at work is a controversial one, but the career information people at Vault, Inc. have just finished a study on the subject that helps provide some hard numbers.

  • 87% of employees surf non-work-related websites while at work, and of this 87%, 53% engage in personal web surfing every day.
  • A majority of employees (56%) do not worry about their email or Internet use being monitored at work.
  • Only 35% of employees believe that surfing the Internet or sending non-work-related emails decreases productivity.
As a long-time Web user, I think it’s counterproductive for businesses to force a zero tolerance policy as regards surfing at work. It’s the way we increasingly stay in touch with our world, and I believe a little tolerance makes for happier, more productive employees. RSS certainly makes receiving content at work more efficient, and I think businesses should actually encourage employees to use an aggregator. In fact, it would be smart for a company to provide their own branded reader, or at least work RSS into the home page of their intranet.


  1. This subject came up in one of my classes. A good manager doesn’t nitpick with things of this sort. Getting picky with websurfing would create a negative environment and you might even end up losing people. Of course if someone isn’t doing any work, then they should be let go.

Speak Your Mind


This site uses Akismet to reduce spam. Learn how your comment data is processed.