Warner exec is wrong

Warner Brothers Exec is WRONG!
WB Network chairman and CEO Jamie Kellner said Tuesday that technology is about to become the enemy of broadcasting in the same way the Internet has been an enemy to the recording industry. He’s referring, of course, to all the warnings about DVRs in the hands of consumers who choose to skip commercials. In a panel discussion in Syracuse, Kellner actually said this: “Hopefully, we’ll figure out ways to move our businesses around it.” While I certainly feel the DVR/PVR threat is real, this kind of knee-jerk reaction can only make matters worse by diverting energy that could be used elsewhere. Contrary to what he feels, I believe technology is a broadcaster’s best friend, for it affords the opportunity for new pieces of the revenue pie. Now is not the time to dig ourselves in. We need to do just the opposite.

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