User generated advertising (UGA)

Several months ago, I purchased the Scrubbing Bubbles Automatic Shower Cleaner kit to see if it could handle our shower stall. No matter how diligent you are about cleaning, shower stalls tend to build up a nastiness that’s hard to remove. We used a portable hand grip that I’d used when recovering from hip surgery last fall to move the device around the stall, but let me tell you, the product is absolutely super. No muss. No fuss. It just does what it’s supposed to do — as advertised.

Well, when something works that well for me, I want to share it with others, and I think this is an inherent quality in humans, especially in today’s postmodern, I‑don’t-trust-experts-including-corporations world.

So I tweeted.

Twitter allows businesses to advertise to those who use their products, but how do those products get passed along to others? Enter the user generated ad, such as what I posted above.

We need two things to make this come alive. One, people need to feel unafraid to make such tweets as the above. Two, we need an application that aggregates such for general consumption. I realize the potential for mischief here, but I think we could figure out who’s being honest and who’s being paid.

Hey, we’re all in this together, and I just really want my tribe to know that this product really works. Is there a market for that? I think so.

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