Twitter’s personal branding value

A note to TV stations (and employees) everywhere…

Buried in the story of Twitter’s deal with the NFL is a VERY important message for local stations (networks, too): a name super that includes a Twitter address has REAL value.

Adding to the irritation is that the NFL restricts how the networks can use Twitter on telecasts. Late last season, the league told networks that they could not feature Twitter’s bird symbol to promote players or announcer Twitter handles during games. The league reasoned that promoting tweets was an in-game sponsorship that is not allowed, sources said.

This will benefit broadcasters during negotiations with talent in an all independent contractor world. People who live in your communities — heck, businesses, too — would die for the exposure reporters and anchors get for their Twitter handles and Facebook pages.

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