TV needs to understand the Darknet

I had the pleasure of spending some quality time with J.D. Lasica over the weekend. He’s one smart fellow, and his book, DARKNET: Hollywood’s War Against the Digital Generation, is MUST reading for television executives as they face the realities of the personal media revolution. Over blueberry pancakes at my hotel on Fisherman’s Wharf, we talked about efforts by KRON4 in San Francisco to get involved in the citizens media movement in the Bay Area. J.D. is supportive of the effort, because I think he understands the necessity of what we’re trying to accomplish (KRON is a client of mine).

Seriously, folks, DARKNET is the best book I’ve read about what’s happening with media in cyberspace, and if I had the bucks, I’d forward a copy to every General Manager and News Director in the business.

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