TV losing ground to the Web in voter info

TV losing ground to the Web in voter info
A study by Los Angeles researchers, Initiative Media, prior to the California recall election and reported in MediaPost reveals that voters are turning to the Internet and away from television for voter information. The 3 week study shows the Web is becoming more and more a part of American political life and has profound implications for the coming 2004 elections. One important finding for TV stations with Websites is that 45 percent of those surveyed said they turn to the Internet for more data after watching TV.

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