Try watching TV without a clicker sometime

That’s what Karl Greenberg did. He has a must-read commentary in today’s MediaDailyNews in which he tells the story of trying to watch television at a hotel one night. He’s a TiVo guy, and he described the experience as “exhausting,” having to watch “obstreperous, occasionally offensive ads repeated again and again, sometimes twice during an ad pod. Inept media buys and grating creative: a deadly combination. ”

I wonder how many television executives actually watch their own programs — with commercials — or stations, because I’ll wager they’d feel exhausted, too, if they were truly honest with themselves. Good stuff.

Comments

  1. “Eating your own dog food” is the phrase that comes to mind. Same for websites — how many execs actually use their own news websites?

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