Trends to watch in 2004

Trends to watch in 2004
British marketing communications agency Euro RSCG Worldwide looks at Postmodernism and calls it the “New Normal” in a fascinating report, “Year in Prospect: 2004.” There’s some great stuff in here for broadcasters and marketers of every ilk. Marian Salzman, Chief Strategy Officer at Euro RSCG Worldwide, says, “From demographic changes that have developed over the past few decades, including the rise of singletons, to shifts in priorities that are the result of a rapidly changing and uncertain world, we’re finding that people’s lives and objectives are significantly different today compared with even ten years ago.” The report looks at ten major trends that help define this “New Normal.” Most, if not all, fall within my understanding of a Postmodern culture: Going Local, Us vs. Them, Rise of the Singletons, Self-Gifting, Catering to Metrosexuals, Anti-Globesity Campaigns, Blogging, Google Bombing and Further Politicization of the Internet, Hot Spots and E‑Wear, and Executive Coaches.

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