To each medium, its own

Print: Advertising is adjacent to content
Broadcast: Advertising interrupts content
Movies: Advertising is within content
The Web: Advertising IS content

Just thought you’d like to know.

Comments

  1. Genius. Pure genius.

  2. jhumphries says

    Maybe ideally that is the case, but most of the web advertising I see is either adjacent to, interrupts or is within the content as well.

  3. @jhumphries, I think that’s the point. The Yellow Pages companies are growing revenue like wildfire locally, because they’re in the ads-as-content business. Media companies who try and shift their model to the Web will never reach the potential of ads-as-content, because that’s what’s ideal for the medium.

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