Those poor cavemen

I won’t be the first to say that I love the Geico caveman ad campaign. It’s funny on so many levels that I can’t begin to describe how the spots tickle my funny bone.

The one pictured here, where the cave dude is on a moving sidewalk at the airport, has been around for awhile, but I will actually stop what I’m doing to watch it. It’s perfect. The music is hypnotic and fits the ad perfectly, too. I’m not sure the ads sells insurance, but I think it’s one of the most creative campaign concepts to come down-the-pike in years.

I think the thing I like most about the ads is the way the whole campaign makes fun of political correctness. Every group or sub-group in our culture (white males exempted) is a victim, and these poor fellows are at the very bottom of the food chain. It’s brilliant, and I’m really enjoying it.

If these guys are as smart as I think they are, can there be a movie far behind?


  1. Milo Minderbinder says

    Well executed web component to the Caveman campaign:

  2. Jason Crundwell says

    I like that commerical too… I want the music as a ringtone, but don’t know who’s singing.

  3. Jason,

    Try downloading this

    It’s from the band Royksopp. You can find it on

  4. Don’t you admire the attention to detail in this spot? Notice the “wooden” tennis racket.

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