This is why local media companies should fear Google

Here’s something I noticed while I was in Amman. Google defaults to the region from which you are logging in. For example, while I was at Heathrow airport, my “home” page was google.co.uk. When I got to Amman, it defaulted to google.jo.

In Jordan, the Google home page shows something that ought to strike terror into the hearts of all local media companies — the ability to search only local websites. Take a look at the image below:

Google’s mission is to organize the world’s information and make it easily accessible to everyone. This ought to be the mission of every local media company, for one day we will find a similar button on Google regardless of the zip code from which we are logging in.

What will we do then?

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