This is brilliant

Steve Safran has come up with an idea for the New England Cable News Website that ought to get the attention of every media entity out there. It’s a lunch hour special video newscast called “The Lunch Box” that plays on the station’s home page, but only between the hours of 11:30am and 2:00pm.

The beauty of this is that it nails a specific time period when people at work can go to a news Website. Steve, this is a beauty.

Now if we could just do something about the anchor…

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