Think “Landing Pages,” Not Websites

Here is the latest in my ongoing essay series, Local Media in a Postmodern World.

Think “Landing Pages,” Not Websites

The mobile web era has ushered in a new way of viewing media of all sorts – the landing page. The growth track is unmistakable. More and more people are accessing our content by mobile links, and our attention needs to be where that interaction takes place. Mobile landing pages include all of the touch and swipe attributes of the devices on which they’re consumed, and we need to be considering this from a strategic perspective instead of just another way to display content from a centralized location.


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