The Value of Local Search

Here is the latest in my series of essays, “TV News in a Postmodern World.” This one examines the hot topic of local search and why I think it’s so important for TV stations to get deeply involved in this. The Sacramento Bee is providing a pretty neat model via a Website that doesn’t contain the news, weather and sports. I think stations should go one step further and build their own databases.

The Value of Local Search

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