The unbundling continues

I was on The Chris Pirillo Show show last week talking about unbundled media, and the show is now available in mp3 or Windows Media for download.

Where networks, newspapers and magazines once defined our relationship with our media, we now control the experience to some extent. Terry explains how these new opportunities are changing the face of mainstream media and how it presents new opportunities for independent media producers.
Meanwhile, the unbundling continues. Cory Bergman at Lost Remote writes that both NBC and CBS reached deals yesterday to sell individual downloads of fresh programming.
First, NBC has teamed with DirecTV to sell shows like Law & Order SVU for 99 cents a pop within hours after they aired — and without commercials. Second, CBS has finalized an agreement with Comcast to offer four of its shows — CSI, NCIS, Survivor and The Amazing Race — on video on demand for 99 cents each. The CBS shows will be available by midnight after airing, and subscribers can watch them for up to 24 hours after download. “This is an incredibly exciting evolution for CBS and network television — video on demand is the next frontier for our industry,” said CBS Chairman Leslie Moonves. While discussions have been going on for quite some time, I can only wonder if the Apple-ABC deal helped push them along. Today’s announcements — in conjunction with ABC’s iTunes deal — mark a major development in network television’s transition to an unbundled universe.
Once again, this poses significant challenges to local affiliates, one that ought to be making every one of them think about creating programs outside the news umbrella. Without network compensation — and with the networks now selling their hit shows directly to the public — the whole network-affiliate relationship is in jeopardy.

Welcome to the unbundled media world.


  1. Terry,

    I listened to the podcast on the plane ride out to the Portable Media and Podcast Expo. Excellent, excellent thoughts. You are dead on.


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