The twelve steps of Media 1.0 addiction recovery

Given the dearth of recent postings here, I think it’s fair for you to surmise that I’ve been pretty busy. Things are really starting to move in the Media 2.0 world, and I find myself pulled in many directions all of the sudden. My mind is here, but my body and my senses are often elsewhere.

It’s one thing to write about this stuff, but it’s entirely another to actually implement the ideas and theories espoused here. I’m finding many more willing ears these days, however, and that’s actually the first step in recovery from a business model that is entirely driven by mass media principles. So with respect to the authors of the original Twelve Steps, here are mine for a complete recovery from old media addiction.

  1. We admitted we were powerless over our profitability and that our businesses had become unmanageable.
  2. Came to believe that the power of the disruption could restore us to profitability.
  3. Made a decision to turn our thinking and our resources over to Media 2.0, as we understood it.
  4. Made a searching and fearless inventory of resources and our business model.
  5. Admitted to ourselves, each other and to investors the exact nature of why Media 1.0 wasn’t working anymore.
  6. Were entirely ready to give up our dependence on mass media.
  7. Humbly asked the disruption to remove our dependence.
  8. Made a list of all the things we were doing wrong, and became willing to let each of them go.
  9. Let them go, wherever possible, except when to do so would foolishly give away revenue.
  10. Continued to take resource inventory and when we made mistakes, promptly turned the other way.
  11. Sought through open-minded study to improve our understanding of the disruption, hoping only for the knowledge of profit possibilities and the power to explore them.
  12. Having had a media awakening as the result of these steps, we tried to carry the Media 2.0 message to others, and to practice these principles in all our business affairs.


  1. thedetroitchannel says

    i don’t owe the “original” twelve steps much…only my life.

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