The Red Sox used blogging in the A‑Rod negotiations

The Red Sox used blogging in the A‑Rod negotiations
From Steve Safran via Lost Remote:

The old-media types are furious — but the Red Sox regularly posted on a fan site/messageboard to discuss the now-dead A‑Rod for Manny Rodriguez trade. This culminated in a hilarious showdown on a local sports radio show. One sports writer was complaining how the Red Sox were trying to go “directly to the fans.” New Sox pitcher Curt Schilling called in — shut the writer up — and told him the web is the place to go if ballplayers want to get their story out unfiltered. Brilliant.
Brilliant indeed and reflective of the ability to do business directly with one’s customers or support base in a Postmodern world. It’s always the institutions, the status quo, that complain.

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