The Power of Attraction

Here is the latest in the series of essays, “TV News in a Postmodern World.”

This week, we examine the issue of attraction — as opposed to selling –and the role it plays in a New Media environment. We also take a deeper look into the Postmodern concept of “tribes” as a method of self-identification and why attraction is such an important element within tribes. Understanding these ideas is essential, I believe, in making quality business decisions about tomorrow.

The Power of Attraction


  1. Really fascinating article, I enjoyed it very much. I have posted sort-of reponse/my own thoughts on my site. Keep the great posts coming.

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