The Net makes people feel good

Adam Guild, President of Interep Interactive in California, writes a nice baseline piece in MediaDailyNews about the individual empowerment of the Internet. I’m not sure I agree that people are as polarized as Adam writes, but he does seem to understand the fundamental power of the Net.

I would argue that consumers are not so much choosing to go online as they are retreating there. You see, the Internet is the “comfort” medium of the new millennium. It provides people with control so that they can access what they want, when they want it without having to deal with the traditional offline media’s mandate of what, where, when, why, and how they should read or watch. This empowers people and makes them feel good.
I think it goes deeper than that. I believe that people — at core — want to be in control of their lives, that it’s built into our genes. As the Declaration of Independence notes, human beings are endowed by their Creator with certain unalienable rights, including life, liberty and the pursuit of happiness.

All the world over, so easy to see
People everywhere just wanna be free
I can’t understand it, so simple to me
People everywhere just got to be free.

(The Rascals)

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