The Future is Niche Media

Here is a link to the latest in my ongoing series of essays, TV News in a Postmodern World. This one is called “Niche Media is the Future,” and it examines the drift to specialization in news coverage that’s a big part of what J.D. Lasica calls the personal media revolution. I use coverage of Paris Hilton to make a point that I think is vital for us to understand in the midst of sea changes in media and in journalism.

The era of the all-things-to-everybody news organization is drawing to a close, because specialty coverage can do a better job of delivering depth. Aggregators bring this to us in every size and shape imaginable, and so the challenge to local media companies is which niches in your market do you want to own? Move now, because eventually, forces within your own community will seize those niches, if you don’t.

Comments

  1. Paris Hilton is a bold faced bigot and doesn’t deserve coverage..don’t believe me? I just posted the video where she shares her thoughts on Blacks, Jews, Asians, and the poor.

Trackbacks

  1. […] Zac Efron Link to Article paris hilton The Future is Niche Media » Posted at Terry Heaton’s PoMo Blog on Monday, July 02, 2007 The Future is Niche Media July 2nd, 2007 Here is a link to the latest in my ongoing series of essays, TV News in a Postmodern World … coverage of Paris Hilton to make a point that I think is vital for us to understand in the midst of sea View Entire Article » […]

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