The venture capital research firm CB Insights reported this week that VCs are “Bullish on News: Funding to Media/Fat Content Startups Jumps 145% YoY.” Although it appears on the surface to have nothing to do with traditional media, that’s illusionary. VCs are always looking for problems to solve, and the problem here is where, how and through whom people everywhere get their news. And it’s really not so much about content as it is money, for the Net isn’t disrupting content, it’s taking money from local communities. That includes the pockets of traditional media.
According to CB Insights data, “digital news and media companies raised $813M in 2014. In 2013, startups in the space raised $331M.”
Investors appear bullish that the new wave of media startups relying on digital technologies can create sustainable (and hopefully lucrative) business models. One such investor, Chris Dixon, a partner at Andreessen Horowitz, wrote after a $50M investment into Buzzfeed:
I believe the future of BuzzFeed – and the media industry more generally – will only get brighter as the number of people with internet-connected smartphones grows, and the internet solidifies its place as the central communication medium of our time.
That’s $813 million that traditional media companies
didn’t wouldn’t spend on development, because, in part, they’re convinced their brands will always give them a seat at the marketplace table. Meanwhile, what’s really happening is that, unrestrained by competition, pureplay websites continue to siphon off millions of dollars from the neighborhoods of legacy media. This has been the constant caution of Borrell Associates research data for the past 15 years. Newspapers are dying, and local television is being artificially propped up by cable retransmission fees, while their corporate owners are unable to respond with anything other that defensive comments.
I believe this will continue unabated, until something like private local ownership of media is resurrected and stems the tide. I just don’t see it happening any other way.