Media mergers and hanging on

I need to step away from book promotion for a minute to make a comment the current state of local media. First, there’s the merger/sale this week between Sinclair Media and Tribune Media that will give Sinclair over 200 local stations in the American TV world. In that world (mass marketing/mass media), the bigger the footprint, the greater the profit, for the core competency of media companies is the ability to produce an audience for marketers. Secondly, an interesting article today in the Columbia Journalism Review about the fiscal health of Gannett and its future headlines this way: “Gannett and the last great local hope.”

Sinclair and Gannett will take their places in the halls of commerce as the last buggy whip makers for the mass media industries of television and newspapers, and while there’s certainly nothing wrong with this, there’s a much bigger problem ahead for local communities, and that is the loss of local advertising. I’ve been harping on this for so many years that I’ve grown weary of the sound of my own voice, and while the prophecies of 15 years ago are now coming to pass, the industry still doesn’t understand what’s really taking place.

The old saw about business disruptions goes like this: “If the railroads had known what business they were really in, they would have owned all the early airline companies.” The railroads were in the transportation business, not “the railroad business,” and that was their Waterloo. In like manner, media companies are in the advertising industry, not the radio, television, or newspaper industries. Follow the disruptions in advertising, and you’ll see the downfalls in local media.

But it’s even worse than you think, for the ascending advertising giants are all digital ad exchanges and ad networks. They have the ability to serve ads to any and every browser anywhere and at any time, so the collection of data about those individual browsers (you don’t need a person’s name) has been the task of anyone wishing to remain relevant in the ad space. Local media companies have simply turned away from this most important task (“It’s not our business model.”).

One of the most significant obstacles that the net overcomes is geography, and so local advertisers – who used to spend their money with all sorts of local media companies – are now spending that money outside their markets with people who can do this browser-level targeting.

Gordon Borrell

Ask Gordon Borrell about how much money – real money – is moving from businesses in your community to advertising companies outside your market. You’ll be shocked, or you won’t believe it. These outside interests pay no taxes, support no community chests, employ no local people, and support no local organizations such as youth sports and so on. The money goes straight out of your community and into their pockets. It doesn’t pass go. It doesn’t collect $200. It just strips your community of a vital part of what makes it a community in the first place.

And yet, there is silence where there ought to be cries for help, because local media companies have badly failed the communities they used to serve by assuming that one can remain an analog mass marketing vehicle in the age of digital competition – not for the content they create (which is all we talk about) – but for the money that supports the production and creation of that content.

And so Sinclair grows and Gannett hangs on, both victims of their own corporate malfeasance. One thing they will never be able to say is that they weren’t warned.

You may now return to your regularly scheduled programming.

Resistance is the postmodern way

Up in Manitoba Canada, a Star Trek fan has had to give up his personalized Borg license plate ASIMIL8 because it was judged offensive to indigenous people. The Borg, of course, are a fictional evil species that force assimilation with the clever marketing phrase “Resistance is Futile.” It has absolutely nothing to do with indigenous Canadians, but the suggestion that it does isn’t frivolous in the least. It has broad ramifications for Western culture and bears a few words as a post-colonial gesture.

You could say that the Borg represent the very essence of Colonialism, the demand that those being colonized assimilate into the culture of the conquerors, the colonists. This means everything from adopting commercial, legal, and language norms to religious faith. The conquering merchants are happy, because the colonies produce profit. The conquering churches are happy, because it means more members and their tithes. This, of course, is all completely disguised as the betterment of those being colonized, but that’s mostly just hooey. Self-centered gain has always been the real motive of the “civilized” colonists, which was brilliantly played out in the Starz television series “Black Sails.”

There is, however, another critical form of assimilation in Western history and that is the requirement that those becoming new members of the colony from the outside be required to likewise assimilate. This is the birthplace of the thinking that all who wish to be American must speak English, fully embrace American customs, traditions, laws, commerce, and submit to all forms of government. This was the basis of “The Jewish Question” or “The Jewish Problem” in Europe that began in the Nineteenth Century and ended in Hitler’s “Final Solution.” The issue was the refusal of the Jews to fully assimilate into the cultures they called home, instead choosing to remain fully Jewish, with their own customs, traditions, and beliefs. This is arguably problematic for the home culture, yet it’s seldom discussed as relevant to the evil of the Holocaust and in its wake, the creation of the Zionist State, Israel. The irony of Israel’s assimilative demands of Palestinians is not lost on observers of conflict in the Middle East.

At home, assimilation is a major concern involving Muslims, for the government of Donald Trump is demanding a rising degree of assimilation than its predecessors ever imagined. The message to Muslims in America today is xenophobic: assimilate or go back to where your appearances and practices are the cultural norm. Join us or go home. The same mandate is placed upon refugees from Mexico and beyond. Speak our language. Join our society. Pay your taxes. Or go back home.

So this business of the fictional Borg versus the indigenous people of Canada is more than appears on the surface, for one must ask the question, “Where does it stop?” At what point is it proper to demand assimilation and at what point is it not? In the early part of the Twentieth Century, the demand was made that refugee Catholics be rejected, because they couldn’t fully assimilate into mostly Protestant America. Were the Catholics offended? Did it matter? Is the patriarchy right to demand assimilation of women? Do we care if women are offended by such? It would seem this question is of lasting importance to our Constitution and the very things that Mr. Trump assumes make America “great” again. It is a fundamental matter for anyone attempting to govern diversity. Do you take the hard road of encouraging diversity or the tried and true method of demanding assimilation? They cannot fully coexist.

Milton wrote the famous line, “License they mean when they cry Liberty.” Those who would fall on the side of liberty understand the value of voluntary assimilation just as they do the right of free people to function as a colorful thread in the tapestry that America has become. Those who fall on the side of license, however, demand assimilation and seek primarily the freedom to take anything and everything that benefits their own demands.

We are at a crossroads with this matter, my friends, and we’re each going to be asked to be counted for our own place along this spectrum.

War Propaganda as “Weaponized Narrative”

Weaponized Narrative Is the New Battlespace is a fascinating and highly perceptive take on the use of manipulating narrative to impact culture. The idea is that individuals, institutions, and nations are using disinformation campaigns to manipulate others to their bidding through the creation of easy-to-understand stories that support the interests of the storyteller. Technology is the bad guy.

Weaponized narrative seeks to undermine an opponent’s civilization, identity, and will by generating complexity, confusion, and political and social schisms. It can be used tactically, as part of explicit military or geopolitical conflict; or strategically, as a way to reduce, neutralize, and defeat a civilization, state, or organization. Done well, it limits or even eliminates the need for armed force to achieve political and military aims.

The efforts to muscle into the affairs of the American presidency, Brexit, the Ukraine, the Baltics, and NATO reflect a shift to a “post-factual” political and cultural environment that is vulnerable to weaponized narrative.

The writers, however, Brad Allenby and Joel Garreau, oo-directors of The Weaponized Narrative Initiative of the Center on the Future of War, a partnership of Arizona State University and the Washington think tank New America, make four critical errors in their own narrative.

  1. The most glaring is that the entire concept is framed within a modernist world view where top-down, one-to-many-communications is the operating mechanism for communicating deceit. This embraces the worship of order, the vision of a psychopath (benevolent or otherwise) seated at a command and control desk pushing levers this way and that with a sinister smile enveloping a cigarette that appears to have been there for at least a week. Elevating this to an act of war is old wine in new wineskins, because reality isn’t nearly as Orwellian as the fear-mongers would have us believe.
  2. The second error works with the first. It’s a blindness to the disruption created by the bottom of today’s communications pyramid being able to talk with each other and back “up” to the top. This ability turns mass marketing on its head, although you’d be hard-pressed to find any institution that will embrace it. Some political types are tapping the space, but it is always with the assumption that it can be used to get others to pass their narrative around. This is just more modernist thinking, and the future will include educating the bottom in such a way that fooling them will get more and more difficult. I realize some will call this utopian, because it’s too chaotic and we still live in a time where a disruption to order can only be dystopian. I reject this assumption. At best, therefore, this “weaponized narrative” is temporary and not systemic, as the writers believe.
  3. Thirdly, while presented as something new, it really isn’t. Controlling narrative has been around for centuries. It was practiced by the Roman Church until the printing press allowed the laity to access that which had been reserved for the priesthood, and everything changed. It was called “propaganda” by the father of public relations Edward Bernays, a social engineer who used a form of weaponized narrative on behalf of his clients, including the R.J. Reynolds Tobacco Company. Bernays was a member of the Creel Committee, organized by Woodrow Wilson to help America justify getting into World War I. If this isn’t “weaponized narrative,” I don’t know what it is.
  4. Finally, how does one pen an article about weaponized narrative without mentioning the real experts at the practice, Israel? The fear of being tagged antisemite blocks all reason when it comes to investigating this phenomenon, for not only is Israel writing the book on how to weaponize narrative, they are doing it in full view of everybody. Within the public information office of the State of Israel are special departments who work with companies like Facebook, Twitter, and YouTube to quash anything they view as “incitement” against the crimes they commit daily in the Middle East. This is a frightening reality, for Israel can turn any event into self-defense, regardless of the heinousness of crime. It truly boggles the mind that two highly intelligent people can publish an introductory article on a concept so important without even a mention of the successful efforts of hasbara.

The article also presents America as behind other players in the world in this skill, but the jury is still out on that one. It’s self-serving in the spirit of the Shirky Principle, for the effort the writers are leading attempts to understand weaponized narrative and present solutions. I’ll give them the benefit of the doubt here, for the article really does present some brilliant thinking and prose:

Narrative is as old as tribes. Humans are pattern-seeking storytelling animals. We cannot endure an absence of meaning. Rather than look up at the distribution of lights in the night sky and deal with randomness, we will eagerly connect those dots and adorn them with the most elaborate – even poetic – tales of heroes and princesses and bears and dippers. We have a hard-wired need for myth. Narrative is basic to what it means to be human.

It’s easy to critical, but this is not nitpicking. The solution to any form of totalitarianism is along the bottom of the new communications pyramid, and I don’t think these manipulative storytellers can count on ignorance forever.

BONUS LINK:  U.S. To Build A “Weaponized Narrative” Into The Future Of War

The Mining of Christian Discontent

It’s never enough, never, never enough. Why is all that we have simply never enough?” Olivia Newton-John

To watch the news these days, you’d think that President Trump’s army of dissatisfied white Christian people is happily moving its agenda forward, but you’d be mistaken. Hundreds of the ear tickling promises made by Trump-the-candidate are off the table or have been brushed aside entirely by Trump-the-President, and people are having doubts about their man. This is most readily expressed in the social media discussions among friends. How long those people will cling to the guy can’t be known, but one important thing is being overlooked by the professional observers: the anger for a revolution against the status quo that Donald Trump originally tapped remains unsatisfied. This is only going to get worse. Victims of a film-flam man aren’t likely to buy in again, but that anger is still festering.

My father was a factory worker in the furniture industry in Grand Rapids, Michigan. He operated a router, cutting the same piece of wood for the same furniture over and over again as part of an assembly line. He was a working man and a Democrat of the Adlai Stevenson brand. My father simply could not vote for Republicans, because they represented the wealthy, including the boss, the owners, the managers, all those who got rich on the backs of others, especially labor.

At the annual company picnic, the children of employees were each given a silver dollar, and it was a big deal for all of us. They were heavy and big, and they made our eyes pop. However, those shiny coins were also emblematic of the reality that the people carrying the bags full of them were the overseers, and we, as recipients of their largess, were not. When you hold a big silver dollar in your little hand, the mind wanders to what it might be like to hold two. Or three. Or more.

“Then I saw that all toil and all skill in work come from a man’s envy of his neighbor.” Ecclesiastes 4:4 ESV

My father even disliked Gerald Ford, the local boy who became President in the wake of Watergate. Ford came from East Grand Rapids, considered the other side of the tracks from our modest means. The idea that the haves should govern the have-nots is straight out of the colonialist playbook, the outcome of which is only good for the conquerers. I think my father knew that, and it’s one of the things that drives me in my old age. I believe that the people can rule themselves and that the net makes this possible.

But amazingly, disgust with the rich is now gone from our culture. It’s been replaced by envy and the dangled carrot that liberals have robbed you of your chance at the good life through the tyranny of the minority. All you have to do, the carrot reminds, to get your share is vote against the troublemakers. This forms a fascinating paradox for the people who elected Donald Trump, because there simply aren’t enough bodies in the one percent to elect a candidate anywhere. You must have working class people included, and that remains the biggest mystery of the Trump phenomenon. How do you get people like my father to vote WITH those above you in every status measurement?

Television reality shows pay their stars well, so even “realities” like the Jersey Shore, a Louisiana swamp, or a small town in rural Georgia are skewed because everybody seems to have money. Then there are the Kardashians and other famous families, the Housewives of wherever, the Sharks, the Bachelors and Bachelorettes, and the bargain hunters who always seem to hit it big. Endorsement deals featuring reality show “celebrities” create a wannabe sub-culture that mimics the wealthy in ways that contribute to the envy of our neighbors. How much of the debt in our culture comes from young people trying to emulate those they see on TV or online? Johnny has that car, so why not me? This is the self-centered cultural core that we explored at The 700 Club to raise money and channel this discontent to the Republican Party. It’s all in my book, The Gospel of Self: How Jesus Joined the GOP.

Envy unsatisfied easily becomes stored anger.

And the problem with anger is that it can redirect energy away from truth. Resentments always color one’s existence, because the narrative can only present a skewed reality. Resentment also burns the insides. The revenge we seek by remembering, which we intend for the source of the resentment, has nowhere to go except inward. We end up beating ourselves with the two-by-four intended for someone else. We paint ourselves as victims who deserve better, but the best a victim can do is survive. Those willing to let go and embrace life, however, are free to win.

The paradox of prosperity is that discontent increases with opportunities for acting on it.

Despite the election of Donald Trump, that anger is still throbbing in the hearts of the working class, white Christian mid-Americans that supported him as an agent of change. What he’s changed mostly so far is to switch the welfare of the poor to the welfare of the rich, making rules that benefit the rich, so that they can be richer. The jobs won’t show up. The promises he made to that disgruntled heart of America won’t be fulfilled, and the real revolt lies just around the corner.

My hope is that somebody will come along someday with a message that points to the Bible’s categorization of the rich as “oppressors” and opens the minds of middle America to the possibility that perhaps God isn’t a Republican. The reason I’m not optimistic about this is that these people aren’t driven by reason; they’re driven by faith.

Any person who will dance and kick with arms raised in church, speak in tongues, fall to the floor “in the spirit,” lay hands on the sick for healing, and generally give themselves over to a public display of emotional worship can easily be convinced to step outside reason on matters of conscience. The mind is a fertile field when opened by extreme forms of worship, which is why it most often comes before the message in church. Sixties rock superstar Jimi Hendrix said in Life Magazine’s October 3, 1969 edition: “I can explain everything better through music. You hypnotize people to where they go right back to their natural state which is pure positive—like in childhood when you got natural highs. And when you get people at their weakest point, you can preach into the subconscious what we want to say.

The point is that the “personal relationship with Jesus” preached by the public face of Christianity has come to represent the gathering to one’s self for personal gain along with a Bible that’s used as a self-help manual from God Almighty. These Americans are not satisfied — nor will they ever be satisfied — as long as they are convinced that they deserve more due to their loyalty to Jesus. As George Carlin would say, they’re “out where the busses don’t run,” a place where reason is a mile wide and an inch deep. Donald Trump tapped their inner disillusion with promises he would never be able to keep, and that is only going to turn up the heat on their anger.

The press would be smart to understand that this battle has only just begun.

Just the facts

Dragnet’s Sgt. Joe Friday

The principal assumption of modernity – the human era governed by logic and reason – is that there is an attainable objectivity when it comes to facts, even when applied to historical narratives. This is arguably false, however, when the postmodern practice of deconstruction is applied to any event or occurrence involving multiple narratives. It is perhaps the single most disruptive force of the current era, for a networked citizenry is able to seek out, create, and approve its own narrative while rejecting that of any self-serving hierarchical authority. The election of Donald Trump as President in 2016 was, in part, a reflection of this, for Americans find themselves in a season of questioning facts presented by any group through one-to-many (mass) media, including that which is highly political. Even the top-down messaging from the President of the United States to the citizens of the nation is becoming less and less “factual” with the citizens’ ability to deconstruct any presented narrative.

I view this as a good thing; many others don’t. It would be quite foolish, of course, to assert there are no “facts” in life, but those that drive narrative establishment are fewer and father in-between than you might think.

The 2016 presidential campaign brought to light purveyors of “fake” news, those websites disguised as news websites with deliberately false reports designed to gain pageviews without a conscience. More than for purely economic gain, these sites exploited the zeal of mostly right wingers who were motivated to pass along their lies via social media. One can argue the degree to which such false information influenced the election, but it certainly wasn’t zero. The term “fake news,” however, was too catchy for conservative commentators to ignore, so – in a remarkable feat of doublespeak – they simply applied it to their long time straw man, the so-called “liberal press.” This is the most dangerous leftover from the feast that put Mr. Trump in the White House, and it threatens every single one of our liberties. Since the birth of the Fourth Estate in the French Revolution, the press has served as a check on power in Western Civilization. They did not become such by pleasing the status quo, and this was a given for many centuries. To successfully label the watchdogs as “fakes” through political hackery is a result that could only come from the strategic use of propaganda.

Liberal political bias so dominates the mainstream press, the thinking goes, that it requires a deliberate conservative balance. This is a clever lie that I was partially responsible for spreading during my work as executive producer of The 700 Club in the 1980s. It’s a lie, because it presupposes that whatever we’ve historically known as “the news” is, in fact, politically motivated at core and therefore requires – no, demands – a corrective or “balancing” political response. The mind that drives President Trump’s strategies, Steve Bannon, repeated his description of the press as “the opposing party” in his appearance at this week’s CPAC (Conservative Political Action Committee) conference.

White House chief strategist Steve Bannon mocked the media for how it “portrayed the campaign, how they portrayed the transition and now they’re portraying the administration,” saying “it’s “always wrong,” during Thursday’s speech at CPAC …

… Last month, Bannon told the New York Times, “The media here is the opposition party,” adding, “They don’t understand this country.” The former Breitbart executive and other Donald Trump surrogates have been combative with the media, often calling CNN “fake news.”

This is a political talking point and nothing more, The problem is that conservatives have hijacked the brand “liberal” and redefined it to suit their wishes, They’ve framed the press into an indefensible corner, a false hegemony that requires more than denial to escape.

The truth is that while “the news” may indeed cover politics, it cannot be political at core, for the proper word for that is propaganda, the toy of the public relations industry, not journalism. Granted, there has been a destructive blending of the two over the past 100 years, but there are a great many journalistic enterprises that remain untainted, and they are nearly all newspapers. Ethics matter in journalism, and I say that as a former ethics professor. The First Amendment, which gives the press a unique liberty, requires self-policing. Speech may be free, but consequences, economic or otherwise, are not, and no journalist in her right mind would dare venture beyond ethical protections. This is why newspapers created the editorial page, where leaders and members of the community could express political views based on “the news.” As one who has practiced journalism for over forty-five years, I can state emphatically that there is no liberal conspiracy or political slant to the news. By definition of the word “news,” what is considered news is, well, new, and by that measure, one could accurately state that “the news” is progressive by design. But that does not make it political, and therefore, a political response isn’t justified whatsoever. This is my beef with so-called “right wing news,” for it was created as a political response to the mainstream press, which makes it false by definition. There is no such thing. Its purveyors are living an illusion, and its followers are a mislead group, for the very best one can say about it is that it is propaganda disguised as “the news.”

As it exists today, this group has little regard for facts and has partially fueled the rise of the postmodern culture’s desperation to find, for themselves, order within the chaos that threatens their peace. The mainstream press is astonished at being labeled “fake” or Bannon’s “opposition party” and doesn’t yet have a strategy for fighting the label except to deny it. They cling to the long-established assumption of “objective historical facts,” while the social engineers on the right argue for alternative meanings. While I believe this is all quite necessary for our culture’s advancement, we’re going to have to eventually agree on this business of facts. Rather than addressing ignorance in productive ways, we’re hung up on yelling at each other, although I believe this will pass eventually.

Even arguing the opposite – a “distortion of objective historical facts” – is committing the same error of reason as relying on those same facts in one’s arguments. Those who do are trying to make a case for said facts without evidence. They are merely attempting to make an inarguable argument over often highly questionable assertions they are trying to prove, and it doesn’t work anymore, because people can make up their own minds with just a little research. The idea of objective facts has served our Western culture well, because modernity refined the concept of top-down rule based on this assumption. If the rulers said it was fact, it was fact. It doesn’t matter if the hierarchy is dictatorial or democratic, for both ultimately rely on the power to control narrative in matters of fact. When such hierarchies are revealed as self-serving, however, those on the lower rungs are free to question the narrative or narratives that gave the top its authority in the first place.

What Donald Trump represents is the figurehead of one of these deconstructions, which is reasonable and understandable. Many Americans view their current circumstances as the chaotic fruit of those despicable liberals in charge who always act in opposition to the best interests of their conservative thinking. This would be completely acceptable in a postmodern universe were it not for the false assumptions that created its propagandistic narrative in the first place. Postmodernity doesn’t “replace” modernity, and that’s the problem. One does not give up his ability to think and reason simply because participation and experience suggest otherwise.

The postmodernist may discard historical narratives in her quest for truth, but she must in the process investigate the facts that the authors used to create the narrative in the first place. This is the proper role of deconstruction, for one may reject the conclusions of her predecessors, but she may not do it at the expense of truth, whether objective, absolute, or chaotic.

Facts, we must always remember, do not exist solely to create order, for order, as Henry Adams so brilliantly put it, “is the dream of man,” while chaos is the reality of nature. Therefore, the postmodern mind embraces the idea of factual chaos, while the modern mind must consider such as functionally unreasonable. Thusly, the right wing narrative is as false as the left wing narrative, because neither represents the entirety of chaos. Time and chance do not suit the modernist mind, but these are part and parcel of the postmodern reality and beyond.

Upon consideration of the above, the modern mind will default to its versions of absolutism and especially the nature of expertise that is gleaned from an educational system designed to promote the hierarchy. This boxlike structure rejects anything outside as undesirable and attaches labels that dehumanize through mockery and disdain such people. This includes the “liberal” moniker, which has been defined over the last thirty years as anyone or anything that wants to take away what one has or prevent one from getting what they believe they deserve. It’s neat. It’s simple. And it’s also utterly self-serving, for the hierarchy must protect itself at all costs. Anything else is assumed chaotic, and chaos is never to be accepted in the governance of humans, even though John Wycliffe wrote upon completion of his common English language Bible, “This book shall make possible government of the people, by the people, and for the people.” Wycliffe knew that an internal governor was preferable to an external governor, because humans are so easily drawn away through self-centeredness, especially those with power over others.

The real American dream is self-governance, and without it, there is only the nightmare of the bayonet.

Donald Trump is by no means the end of this cultural shifting, but he is quite likely the beginning. For those of us in the trenches of life, we must do three things that are quite necessary in order to assure a bright future for our progeny.

First, we must protect at all costs our ability to freely connect. The web is open, for example, but Facebook is not, and this will drive darknet and backbone development in the decades to come. Net neutrality is the most important issue facing our culture, but most people don’t even know about it, which will enable corporations to steal the net from us. This will favor the haves, and we will be worse off than before.

Two, our day-to-day activities must include the recognition of narrative in those with claims of truth, any truth. This will be a challenge, for the education must begin with children. It is, however, an opportunity for someone. The dream that if we just work hard and keep our noses clean, we will be rewarded is a self-driven illusion of the ruling class, the only ones who really reap the rewards of a satisfied, lower-class labor force.

Finally, we must prepare ourselves and our children for an era of work very different from our parents. They’ll probably work at home or a home office of sorts. That means space, tools, a stout internet connection, and privacy. I agree with Mark Cuban that creative expression – and especially the ability to interpret data and provide creative analysis – is the job skill that will be most coveted downstream and especially in the near future. If you’re going to opt for college, move basic liberal arts to the top of the degree list, but it would also be useful to consider options outside college that will stretch the creative mind.

In essence, I view all of this as a necessary evil that we must get beyond. My entire life has been lived in a growing slough of bull crap, and humanity – free humanity – will never reach its potential in such muck. Life is certainly hard enough without being forced to trudge through the senseless nonsense designed to trap us all forever at the bottom of order’s pyramid.

Let chaos reign, at least for awhile.

Using the Bible to justify selfishness

Luke 10:25-37 (NIV)

The Parable of the Good Samaritan

25 On one occasion an expert in the law stood up to test Jesus. “Teacher,” he asked, “what must I do to inherit eternal life?”

26 “What is written in the Law?” he replied. “How do you read it?”

27 He answered, “‘Love the Lord your God with all your heart and with all your soul and with all your strength and with all your mind’; and, ‘Love your neighbor as yourself.’”

28 “You have answered correctly,” Jesus replied. “Do this and you will live.”

29 But he wanted to justify himself, so he asked Jesus, “And who is my neighbor?”

30 In reply Jesus said: “A man was going down from Jerusalem to Jericho, when he was attacked by robbers. They stripped him of his clothes, beat him and went away, leaving him half dead. 31 A priest happened to be going down the same road, and when he saw the man, he passed by on the other side. 32 So too, a Levite, when he came to the place and saw him, passed by on the other side.33 But a Samaritan, as he traveled, came where the man was; and when he saw him, he took pity on him. 34 He went to him and bandaged his wounds, pouring on oil and wine. Then he put the man on his own donkey, brought him to an inn and took care of him. 35 The next day he took out two denarii and gave them to the innkeeper. ‘Look after him,’ he said, ‘and when I return, I will reimburse you for any extra expense you may have.’

36 “Which of these three do you think was a neighbor to the man who fell into the hands of robbers?”

37 The expert in the law replied, “The one who had mercy on him.”

Jesus told him, “Go and do likewise.”

Evangelical Christians were among Donald Trump’s staunchest allies during the 2016 campaign, and they remain a group the President can count on as he implements even the most extreme of the positions he proclaimed would make America great again. Chief among these for Evangelicals are: religious freedom allowing for rejection of liberal mandates such as being forced to serve those with whom they disagree theologically (and socially); the ability to have their children pray in school and be exposed to Biblical absolutes; returning to a culture within which access to safe abortions is illegal, and this despite the fact that the abortion rate is now where it was BEFORE Roe v Wade; eliminating the threat of evangelism from what they view as the false religion of Islam and in the process making sure their neighborhoods will be Muslim-free; and a return to a time when – in their opinion – the voice of Christianity was sought, heard, and embraced as relevant by the culture as a whole.

I remain convinced that this group is the most important to reach with the message of the potential for mischief and danger from an autocrat President of the United States. It also happens to be the most difficult to reach, for their perceived authority comes from a Bible that is taught to them as errorless and to be obeyed by those seeking the promised, “Well done, thou good and faithful servant” and a guarantee of an afterlife of heavenly bliss. We will not succeed in efforts to convince this group without attacking certain assumptions they’ve been led to believe are absolute according to Holy Scripture. This struggle is private and behind-the-scenes, because it often takes place in forums not considered by those who view the issues as entirely political. These forums are then passed around for the horizontal consumption by others of their ilk.

Today, I want to delve into one of these private discussions, this one via a simple article on Herman Cain’s right wing website. There are a great many “Christian” blogs and websites, and while many bloggers using that label are not of the political right wing, it is the Evangelicals who make the most noise and speak loudest about the brand. Hence, the battle is entirely with those Evangelicals who represent the political opinions of the far right, which is what writer Dan Calabrese has done in this article headlined, “What does the Bible really say about taking in Syrian refugees?” Here are a few pertinent quotes from Mr. Calabrese regarding the Parable of the Good Samaritan, which he views as wrongly exegeted by those arguing it represents God’s will for dealing with refugees:

“As liberals often do, they take directives aimed at individuals in the Bible and try to make them the responsibility of the state.” He makes the case that, because the Samaritan took the injured man to an inn rather than his own home, he was revealing the wisdom of not bringing a potential problem into his own home. Thus, he reasons, it’s relevant to the discussion of Syrian refugees. Of course, this is Mr. Calabrese’s opinion, his interpretation, not the Bible speaking directly to us, and this, of course, is the problem. The Bible says nothing about the Good Samaritan avoiding danger, so that is an assumption. “As liberals often do” is also a convenient, pejorative, and condescending put down designed to frame whatever absurdity follows as a given, when it’s at best a mere guess.  He goes on to add:

“What the left wants to do in the case of the Syrian refugees is use the power of the state to force an entire nation to welcome people into their midst without any effort to ensure that members of ISIS with evil intentions were filtered out. That’s not compassion. That’s national suicide.” How does one respond to the many assumptions here? One, refugees ARE vetted – often vigorously – so there doesn’t exist a zero-effort absolute when it comes to identifying members of ISIS. Two, the statement assumes that the President’s anti-Muslim initiative WILL effectively rule out those with evil intentions. This is utterly absurd in addition to representing a straw man that serves only to distract, for terrorism isn’t a problem of religion. It’s organized crime and needs to be treated accordingly. Finally, the statement assumes that the matter is black and white, that anything other than a unilateral denial of entry is self-inflicted death. It makes for a good soundbite, but it’s simply exaggerated illogic. But he goes on:

“It would make more sense for them to be resettled in majority Muslim countries anyway, and we can do a lot of things to support that process.” This has nothing to do with the Bible but speaks loudly about the writer’s religious bias. I’m sure the refugees would rather stay with their own homes in their own countries, but each has made a decision that such a proposition is untenable. They seek freedom, not further distress. To which “Muslim countries” would the writer have us divert the stream anyway? Has anybody inquired as to their willingness to participate? How does it follow that their faith has anything to do with where they settle anyway? I understand this absurdity, because it comes from Islamophobic thinking, which is really at the core of Mr. Calabrese’s reasoning in the first place.

The point is this is nowhere near the God I serve, and the interpretation of scripture in this manner is not only without merit; it’s entirely self-centered. It’s redlining on a national scale and against everything for which our country stands.

I’m not surprised at all, however, for what we have here is a generation nurtured on the Gospel of Self. It’s bad enough that we’re naturally inclined in that direction, but this is self preservation gone to seed. Not only that, but it also denies the very power that its proponents claim protects them, and it reeks of the very unBiblical “God helps those who help themselves.”

The scope of the battle over the minds of those so inculcated is enormous, but it’s quite likely the one that matters most.