More fun with headlines

It’s time to play “Fun with Headlines.”

The Television Bureau of Advertising (TVB) held its “Forward” conference this week, so there have been a few headlines this week about the future and especially the future of TV. These form a fascinating, albeit confusing, narrative.

MediaDailyNews offers TVB President Defends TV ‘Value Proposition’.

To hear TVB President Steve Lanzano tell it, Henry Blodget isn’t any better at writing about the media than he was researching stocks for Wall Street. In his opening remarks kicking off the TVB’s Forward Conference Wednesday morning, Lanzano challenged a recent story by Blodget, the disgraced research analyst-turned blogger who declared that the TV industry was headed toward collapse.

Lanzano asserted that Blodget “didn’t let the facts get in the way of” his reporting.

“Our value proposition has never been better,” declared Lanzano, citing various third-party sources to make his case.

If you’re interested, here’s a link to the Blodget piece that Lanzano referenced. Here’s a link to my response.

Diana Marszalek at TVNewsCheck delivered Ryviker: Local broadcast TV is here to stay

Despite an unstable economy and increased competition, traditional television is apparently holding its own in getting its share of advertising dollars.

“The investment community thinks broadcast TV is going away, but we are not seeing that,” says Marci Ryvicker, who covers media for Wells Fargo Securities.

“You still have growth in the industry and that’s a really important concept.”

From Mobile Marketer, we were given Tablet users’ TV consumption is heavy across mobile, traditional outlets: report

Tablet users who stream television programming on their devices watch more regular TV, not less, according to a new report from The Diffusion Group.

Marketers are concerned that as consumers spend more time consuming TV content via tablets, this will cannibalize high-value prime-time TV viewership, thereby diluting the impact of their ads. However, the research suggests this should not be a concern, with 39 percent of 18–49 year olds reporting that their tablet viewing has lead to an increase in regular TV viewing.

TVNewsCheck also published its annual consensus spot TV forecast, and saw positive signs in the auto industry. 2013 Spot TV: Total Down 7.8%, Core Up 4%

According to broadcasters, reps and analysts surveyed by TVNewsCheck, the revenue driver at TV stations next year will be automotive, which our survey participants say will be up around 8%.

Finally, another headline from TVNewsCheck’s Diana Marszalek, Don’t Take The Auto Recovery For Granted

Despite pretty rosy predictions for car-related TV ad sales in 2013, an auto industry analyst says the business is not rebounding like it should.

“The truth is that auto sales … are actually worse than they would have been in a typical bad recession,” says Itay Michaeli, Citi Investment Research’s VP of U.S. autos.

So you see, it’s easy to grab a couple of headlines to make the case that everything’s fine (*waves fingers* “These are not the droids you’re looking for.”). I recommend caution, however. For one thing, Henry Blodget isn’t nearly as incompetent as the TVB would have you believe, and the auto industry is already adjusting marketing due to decreased sales.

Until next time…