Study identifies Pomos as “tech elites”

Study identifies Pomos as “tech elites“
A Pew Institute study released yesterday and reported by The Associated Press groups 31 percent of Americans into a category it calls “highly tech-savvy” or “tech elites.” Those who follow my writings will know this group as Postmoderns, for the principal identifier of such is the depth to which they use the technology that is enabling the cultural shift from Modernism to Postmodernism. This is fascinating stuff. These are people, according to AP, for whom the Internet, cell phones and handheld organizers are more indispensable than TVs and old-fashioned wired phones. Damn straight!

John Horrigan, author of the report by the Pew Internet & American Life Project, said the size of this “tech élite” was somewhat surprising. And while this group is predominantly young, the Pew researchers found plenty of baby boomers and seniors who are equally ardent about using technology.

The difference, though, is that techies in their late teens and 20s are more likely to create online content, like Web logs, or “blogs.” Generation Xers are more likely to pay for content on the Web, while wired boomers and seniors generally plumb the Internet for news or to do work-related research.

This is the first empirical evidence I’ve seen that suggests Postmoderns can be quantified, and it’ll be interesting to see how this plays out in the years to come. The less one is overwhelmed by technology, the more likely he or she is to be “highly tech-savvy” and use innovations to improve life. As devices and gadgets become more user-friendly, and the young people of today become the parents of tomorrow, the 31 percent will become 50 percent and beyond. And while it’s true that Postmodernism goes beyond the mere use of technology, it is the technology that levels the playing field of Modernist institutions and opens the door to the brave new world ahead.

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