Sony Cell development bears watching

Sony Cell development bears watching.
One of the things I took away from almost 30 years in TV news was a deep respect for Sony. If you want TV stuff that works, you’ll rarely go wrong with this company. That said,
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from Reuters caught my attention.

In an interview with the Nihon Keizai Shimbun, Sony Chief Executive Nobuyuki Idei said it would use Cell to power its next-generation game console as well as a network television that will offer functions similar to a personal computer.

The Cell processor will be up to 10 times more powerful than conventional chips and able to shepherd large chunks of information through a high-speed Internet network.

Sony has said Cell — due to start test production in early 2005 — will power the next-generation PlayStation game console, which will probably double as a home server, as well as other digital home electronics.

Convergence isn’t just a word anymore; it’s an increasing reality. Sony’s Cell will enable broadband TV, and its next-generation game console will double as a home server. What will it “serve?” Probably anything video.

A TV client wondered out loud the other day, “I’m just trying to figure out where all of this is going.” Think digital video on demand. Think your signal as a part of the Internet. Think media center. Think your network doesn’t need you anymore to distribute its programs.

And that leads to local programming for survival, regardless of how it’s delivered.

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