Shafer: Don’t cluck your tongue

Jack Shafer’s latest is a must read. An excerpt:

Instead of getting wigged out at the Huffington Post, offended sites would be smarter to glean a lesson from experience. Top journalists aren’t going to like hearing this, but not everybody has time to lounge about with the 2,000-word masterpiece that you and your editor handcrafted. They want to get to the salient point, and they want to get there now. As heretical as it may sound, the Huffington Post is adding value by skinning alive that beautiful baby seal you just birthed and serving its fresh, beating heart to readers in a hurry.

Instead of feeling diminished by the Huff Post’s excerpts, more publications might want to pre-empt the site by serving distilled versions of their own articles. That’s right: Even the Post and the Times and the Journal can learn something about how to serve readers from the Huffington Post.

Don’t cluck your tongue…


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