Reuters advice for media companies

Rafat and Staci from Paid Content are in London for the OPA Global Forum, and today’s issue is filled with good stuff. At the top are these gems from Reuters CEO Tom Glocer:

The nub of the issue: what is the role of the media firms in the second decade of this century? Our roles are:

– Seeder of clouds: we help them seed our content into their creations. People will join your community and join your tent.
— Provider of tools: We need to produce open standards and interoperability…we need to make our content at the crossroads of their consumption.
— Filter and editor: We need to have the skill to spot the gold…we need to help them get mass appeal.

Adopt these three roles or risk becoming less relevant to these audiences…that, ironically, also includes the traditional online publishers now.

Brands: Brands really matter: Too much choices means not choosing at all…brands serve a filtering function. Choice means letting professionals do it, and sometimes the wisdom of crowds help us do it.

If you lose the trust of your audience…you lose the audience. Protectionism doesn’t work, but neither does surrender. Understand it, encourage it and if we do the right things, we might just make it to Web 3.0.

This sounds familiar, but I would add that probably the most important function of media companies in the next decade will be meeting the information needs of people on their terms, which is an enormous task, but certainly one that’s doable.

I’m also playing with some interesting thoughts about brands that I want to share, and I’m not so certain that I totally agree with Mr. Glocer on this one.

I’ll have a lot more on these topics in the weeks to come.

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