Resting my case (again)

The company that wrote the book on the “walled garden” variety of web experience, AOL, laid off another 1,200 employees this week, a bloodbath by anybody’s standards. And for those media companies out there that continue to cling to the assumption that YOU provide the ultimate platform, heed well what AOL CEO Randy Falco told The New York Times:

“Publishing is no longer just about the portal,” Mr. Falco explained in a conversation earlier this month. “We are going to be in as many different places as possible.”

This vision is in sharp contrast to the strategy laid out yesterday by Jerry Yang, the chief executive of Yahoo. He wants Yahoo to focus mainly on services that make it the start page for people’s online experiences.

The Web is the platform, folks, not Yahoo! or anybody else.

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  1. […] RESTING MY CASE (AGAIN)  —  The company that wrote the book on the “walled garden” variety of web experience, AOL, laid off another 1,200 employees this week, a bloodbath by anybody’s standards.  And for those media companies out there that continue to cling to the assumption that YOU provide … Source:   Terry Heaton’s PoMo Blog Author:   Terry Heaton Link:   http://thepomoblog.com/archive/resting-my-case… […]

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