“Push” marketing is history

“Push” marketing is history
That’s what British author, professor and New Media guru, John Naughton, believes. He’s quoted in an interesting little article in the UK’s MediaWeek Online as saying, “We’re moving from an economic system dominated by push media and moving to a completely different world which is a pull world — where consumers are empowered by digital technology and only get what they want.” This is a reference to PVRs. He says the dominance of the TV model is ending and being replaced by something else. “Television is as interactive as a trouser press,” he said, and questioned whether the senior executives in the television industry had the necessary insight and understanding of the growing digital technologies to make their companies adapt. (Thanks to Jeff Jarvis)

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