PSRA disses the word “reporting” in Video News Releases

PSRA disses the word “reporting” in Video News Releases.
VNR’s shouldn’t contain the word “reporting” if the narrator is not a reporter. That’s the word today from the Public Relations Society of America (site) in a release to Jay Rosen’s Press Think. This comes in the wake of the Karen Ryan DHHS Video News Release that slipped past the guard at CNN and found its way to the airwaves of scores of local television stations.

I agree with Jay that this is a smart move on the part of the PR establishment. I might even be inclined to say it’s a good PR move, but that would be an awful pun.

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