Protecting the Stage

Here is the latest in my ongoing series of essays, Local Media in a Postmodern World.

Protecting the Stage

Media companies each provide a stage upon which journalists, entertainers and advertisers perform. This stage is everything, because, in the Media 1.0 world, audience attention is paramount. The rules of the stage, whether they involve the quality and behavior of its performers or the business that it conducts, are all designed to protect the stage, because the stage IS the business. In the Media 2.0 world, however, people aren’t paying attention to stages, because they’re too busy focusing on each other. The onus for journalism and business, therefore, falls to the individual performers among the crowd, not the stage, and the rules for performing here are different than they are on the stage.

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