Paying for Streaming Video

Paying for Streaming Video?
The research firm, Instat/MDR, reports that the market for streaming video will grow from $991 million this year to $4.5 billion by the year 2007. Asia and Europe will be big players, according to the study. The report cites three “phenomena enabling this revolution” — the growth of broadband, the creation of partnerships to provide quality content, and that people are “finally starting to pay for streaming services.” The last one is a problem for me. I mean, I’d love to believe it, but the report cites spikes in RealNetworks’ RealOne SuperPass service during the Iraq war as justification. That’s a little weak. Besides, the concept runs counter to Postmoderns’ belief that information should be free. Don’t get me wrong. What works today in terms of pay-per-view will work just fine online, assuming equal quality and cost, but to generate a market of $4.5 billion online will require a lot more than is currently available. Unless perhaps these guys were including the porn market.

Speak Your Mind


This site uses Akismet to reduce spam. Learn how your comment data is processed.