Pay attention to the motherload

The smart folks at Comedy Central are launching a new web destination/broadband video “channel” called the “Comedy Central MotherLoad.” This is big, imo, because it’s an unbundled media project from the get-go. The offerings will be two to eight minute clips, each supported by a 15–30 second commercial up front. Users will be able to bundle their own clips and send them to friends via email.

This is so very, very smart.

Online Media Daily article

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