Pay attention to the motherload

The smart folks at Comedy Central are launching a new web destination/broadband video “channel” called the “Comedy Central MotherLoad.” This is big, imo, because it’s an unbundled media project from the get-go. The offerings will be two to eight minute clips, each supported by a 15–30 second commercial up front. Users will be able to bundle their own clips and send them to friends via email.

This is so very, very smart.

Online Media Daily article

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.