(Excerpted from my forthcoming book “How Jesus Joined The GOP”)
In the early 1980s – during my days with CBN – we innovated “TV Journalism With a Different Spirit,” a news animal that sang a different song from others in the journalism world, whether television or print. We knew what we were doing, and it was very clever. In the process, we built the philosophical model for Fox News and many others. Here’s how it worked:
The idea that the press represented only a liberal perspective was developed in the days of Richard Nixon, specifically by his vice president, Spiro Agnew. Agnew argued that the President ought to be able to speak directly to the American people without going through what he viewed as a liberal filter, one that would distort Nixon’s views through its blurred lens. Nixon’s was the first conservative administration in the golden age of television, and it struggled with its inability to control the message during an incredibly volatile time in history. Many others took up the claim in the wake of Watergate. After all, only a political opponent would strive to take down a sitting President, surely not a press that advertised itself as objective.
These complaints fell on deaf ears, because the complainers lacked a media stage from which to make their case. As a result, they had to rely on that same blurred lens, so efforts to “speak against liberals” were dead before they started. We had such a stage at CBN, one of the original ten transponders on the first RCA communications satellite, Satcom 1. Moreover, ours was a video show, and we had the production chops to create whatever we wanted along the artificial plane known as political perspective. It didn’t matter that the press didn’t really belong on this plane, only that it was convenient for our purposes, which we claimed to be preparing the world for the return of Jesus Christ.
So we publicly moved “the press” in its entirety to the left on this political plane in order to insert a convenient fence on its right edge. We placed ourselves (and the ilk of Rush Limbaugh, etc.) to the right of that fence, which gave the appearance of the bigger overall culture being represented under the banner of “news.” After all, most people were either liberal or conservative politically, and politics – or influencing politics – was our real goal. I can’t possibly overstate this reality. You don’t change the world by changing the press; you simply must make the case that the press isn’t neutral, and the rest is easy. The press, of course, helped us with this, because it was easy to pick news coverage hooks that represented a more progressive view of culture for us to hone in on. We were free to assign bias even in cases where the press was simply doing its job.
Dog bites man, it’s not news. Man bites dog, it is news. This simple old metaphor points to the false narrative we created, because the very definition of news is tied to that which is different, that which is, well, “new.” And new always means progressive, for basic conservative logic is tied to the status quo and the maintenance of tradition and its accompanying hierarchies. Many if not most journalists are educated, passionate about their trade, and ethical when it comes to the rules of professional observation. Only in the sense that some of this can be applied to “liberalism” is the press liberal. It’s a fake moniker given to them without their consent by people who need it to be that way in order to fit their own self-serving narrative. There is no conspiracy. Journalists don’t regularly gather to discuss how they’re going to manipulate unknowing masses with lies and deceit. That is much more likely to be found with those who claim participation in “right wing media.”
Evangelical Christians almost always leave out the original pioneers in the pro-life movement, the Catholics. This is an important element in understanding right wing media, for the Catholic Church is hardly conservative. In addition to calling out the pro-choicers for what was actually taking place in the wake of Roe v Wade, Catholics also pleaded the cause of those “unwanted” babies after they were born, and also opposed the death penalty. That, my friends, is the very definition of pro-life. Catholics also tended to vote for the left, so their voice in the debate about abortion carried far more weight than that of any other group. But that voice didn’t fit the narrative of the right, and the squeaky wheel gets the grease. In seizing upon abortion as an Evangelical Christian cause, the political right gained an emotional grassroots appeal to which it wasn’t entitled. The same thing applies to many of the right’s causes, because political power is the real goal.
The mere suggestion that manipulation can result in rolling back laws that are tagged as culturally offensive to some is folly and a chasing of the wind. This includes the idea that if only conservatives could appoint enough Supreme Court justices, they will eventually overturn Roe v Wade. The odds of this ever happening are remarkably small for many reasons, and wishers would do well to consider anyway that the original opinion in Roe v Wade was written by conservative justice Harry Blackmun, a Nixon appointee to the court. Nevertheless, right wing media needs to continually dangle this carrot in order to maintain the hyperbole in its claims as members of the press, albeit with a different worldview.
Right wing media is not, nor will it ever be, a part of the press, for its core purpose is the manipulation of culture through distortion, the very thing it assigns to the so-called “liberal” media. Moreover, many contemporary right wing media outlets are nothing more than political operatives with the sole purpose of repeating over and over again their purely political arguments. To this end, nothing is out-of-bounds, for baseless and provable lies are fair game in a sea of ethical emptiness. Again, the irony is that these groups practice out loud the very things they accuse their political opponents of doing in disguise, as if that somehow justifies deliberately “balancing” the public square by any means necessary. Even when bonafide “fact checker” organizations prove beyond a reasonable doubt the falsity of certain claims, these political hacks continue to repeat the allegations, presumably because they feel under no obligation to retract or otherwise accept responsibility for such lies. Moreover, they know that as long as they can keep the drum beating, there are people “out there” who’ve been trained to listen regardless of the evidence.
The press is a political animal only insofar as it covers politics, and even I have to admit there can be mischief in this particular hen house. NYU journalism professor and author Jay Rosen has been studying this for 30 years and refers to the Washington Press Corps in particular as the “national press or political press.” He argues strongly for transparency and accountability and against opacity and demagoguery. He’s also acutely aware of the difference between “journalism” and this “political press.”
If your job is to make the case, win the negotiations, decide what the community should do, or maintain morale, that is one kind of work. If your job is to tell people what’s going on, and equip them to participate without illusions, that is a very different kind of work.
The press is the latter and politics is the former. Right wing media, however, claims to be the latter while functioning as the former, and this is why its narrative is a fraud. Again, there is no such thing as “right wing media.” It is entirely political, and we shouldn’t stand for it. Drudge is not a journalist. Hannity is not a journalist. Limbaugh is not a journalist. A thousand websites with “news” in their titles are not practicing journalism whatsoever. They are like the local advertiser who presents his commercial message during the 6 o’clock news disguised as a news bulletin. There are ethical rules against this, but in desperate times, there are also exceptions.
Finally, nearly every attempt to create a “left wing media” has failed, the most visible being Al Franken’s program on the Air America Network. Billed as an alternative to conservative talk radio, Franken’s show never garnered the ratings of his counterparts on the right and certainly didn’t inspire a generation of progressive radio talk shows. While there are some successful progressive programs today, there doesn’t appear to be a wellspring of an audience for this fare, perhaps because it’s so obviously there only to counter the right.
Right or left, these “media” are political activists and not members of any journalistic effort whatsoever. We’ve got our work cut out for us, if we are to educate the public about how they’ve been duped and manipulated by smart political operatives, those who only have their own best interests in mind. We pioneered this in Virginia Beach, and while our motives may have seemed to be just at the time, the truth is we were just another group of social engineers with the political motivations of power and influence.