Online sales soar

Online sales soar
I don’t usually write about online retailing, but the Friday-after-Thanksgiving numbers are so extraordinary that they deserve a mention. Comscore MediaMetrix, the online measuring company, reported Saturday evening that retail sales rose 36 percent to $200 million on Nov. 28. That’s up from the $145 million in online retail sales rung up during the day after Thanksgiving in 2002. What’s significant here is that these numbers, while just a drop in the bucket in overall retail sales, show a growing acceptance of the Net as a shopping medium, something I’ve always believed in. I do most of my gift shopping online. I do so, because I don’t enjoy the “browsing” aspect of shopping in a mall, but that’s exactly what I like about the Internet. Frankly, I’ve found more unusual — and delightful — items online than I ever would at the malls here in Nashville. I’m not naïve. I used to run a company with an online sales business model that didn’t work. The Internet is a communications medium but one with unique interactive aspects that make it possible to efficiently do certain forms of shopping. The early Internet bubble taught us what works and what doesn’t, and I think we’re now seeing the fruit of that. Another important factor here is that the more time people spend online, the less time they spend elsewhere, and that includes all other forms of media.

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.