Online ad ecosystem = wishful thinking

Every time I read an article in one of the trades that refers to the need for a “sustainable ecosystem” for advertising online, I shake my head and say, “Who says there will ever be one?”

What the phrase really means is “when will the Web sit still long enough for us to create a lasting system that we can exploit?”

At what point do these folks begin to realize that the people formerly known as the audience really ARE in charge?

No ecosystem is going to save anybody; it’s all about hard work.

Trackbacks

  1. […] Quote of the day Posted on April 1, 2008 by Jackie D Terry Heaton: Every time I read an article in one of the trades that refers to the need for a “sustainable ecosystem” for advertising online, I shake my head and say, “Who says there will ever be one?” […]

  2. […] Online ad ecosystem = wishful thinking. Follow the above up with Terry Heaton’s short piece. […]

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