Now it’s “Where have all the young gals gone?”

Now it’s “Where have all the young gals gone?“
In the wake of all the finger-pointing about the decline in TV viewing by 18–34 year old men comes a report today that the same can be said of young women. MediaPost Editor, Joe Mandese, writes in MediaDailyNews that this development “further reinforces the notion that the shifts taking place in TV viewing patterns are part of a fundamental change in the nature of media consumption driven by a generational shift and are not merely the result of lackluster programming or scheduling patterns.” Gosh, that sounds like an echo in here. Welcome to the Postmodern world, Mr. Mandese, et al. “It’s a different culture,” suggests Shari Anne Brill, vice president and director of programming at Carat USA. Yes, it is, Shari. Mandese notes that this hasn’t been heretofore discussed, because young women are still easier to find on TV than young men.

Another reason why the networks have not exactly blown the Nielsen whistle on this one, is because unlike young men, the drop in network ratings among young women reflects, not just a drop in overall TV usage, but a shift to other TV viewing options.
One can only hope that continued revelations will eventually open the eyes of those who think this is just another passing fad. It’s the most amazing time in the history of communications, and the only people who are missing the opportunities available are those who are stuck in the (Modernist) past.

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