Note to Nick Denton

When you use blogging to create a traditional media model, you are bound by the economics of that model. Your Gawker empire, while beautifully built and managed, was never really about personal media; it was always about using the tools of personal media to compete with traditional media. The online ad model is the same. Your warning is well taken, and it applies equally to your competitors, for the 20th century model of reach/frequency through scarce content isn’t unique to Gawker (or any of the other former bloggers who decided the Web was a road to new media riches using old media tactics).

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