Nielsen on audience loss: It’s not our problem

Nielsen on audience loss: It’s not our problem
Network executives are nervously stratching their heads over steep declines in new season viewership among the 18–34 age group. The drop-off is especially acute among young men, according to a report in Media Life Magazine.com. The velocity of market fragmentation is apparently beyond TV executives’ ability to comprehend, because they initially complained to Nielsen that something must be wrong with the measurement. The only thing wrong is an unwillingness to address the reality of the changing marketplace.

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