Nielsen: 143.6 million watched the superbowl worldwide

Nielsen: 143.6 million watched the superbowl worldwide.
That’s the number of people who were part of a cultural message from the U.S. to the rest of the world when Janet Jackson did her thing. AOL is feeling the pain. They paid $10 million to have their name linked to the halftime show, and according to a report in MediaDailyNews, they want make good ads from CBS.

AOL canceled plans to stream the halftime show to its members and to non-members through AOL.com. The plans to stream the show for what was to be nearly a two-week period would have meant a Super Bowl-level of traffic.
This has become one of the most talked-about stunts I’ve ever witnessed. It’s called publicity, and it will last a lot longer than the egg on anybody’s face. P.T. Barnum is smiling somewhere.

Here’s a great line from Mike Lupica’s column in the New York Daily News:

“This is how things go in a Paris Hilton, Madonna-kissing-Britney world. Janet Jackson is bigger than ever because she bared her right breast in front of the biggest audience of her life.”
He adds that nobody should be surprised by this, and I agree. MTV is, well, MTV. What do you expect, Lawrence Welk?

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