News as a social play: Here comes MySpace News!

MySpace is getting into the news business with launch due in early 2nd quarter, according to inside sources and the company’s own sales materials.

  • MySpace News takes News to a whole new level by dynamically aggregating real-time news and blogs from top sites around the Web
  • Creates focused, topical news pages that users can interact and engage with throughout their day
  • MySpace is making the news social, allowing users to:
    Rate and comment on every news item that comes through the system
    Submit stories they think are cool and even author pieces from their MySpace blog
  • MySpace users previously had to leave the site to find comprehensive news, gossip, sporting news, etc. With MySpace News, we bring the news to them!

Now it doesn’t take a genius to figure out that this is not good news for those of us in the news business, unless we view it as another way to get our content onto yet another platform. MySpace is currently cutting deals with content providers to do just that, and I think it’s likely the process will show us what types of “news” will be of interest to young people, circa 2007. And that is something we might be able to use downstream.

That said, this is another example of an internet pureplay company taking on the role of media company and using their core audience as the distribution vehicle.

And we’re about to see a bunch of “real” media companies attempt to grow their own social networks. First up is USAToday.

USAToday.com has relaunched with new interactive features, in an effort to create a “social network” of news users. USAToday has led the way in RSS and customizeable pages, but this takes all that a step further. Users can not only interact with the paper; they can also interact with each other.

USA Today

While I don’t doubt that this is cool and will help their overall mission (to drive traffic to their site and keep it there), the truth is this is a Media 1.0 play in Media 2.0 clothing. There’s nothing wrong with that, of course, because there’s an awful lot of money to be made in the 1.0 world.

The demand is unknown, but everybody in the news business knows there’s a group of news “groupies” in every market, and these, I think, will likely be the users of such an application. This, of course, begs the question why there isn’t already a social networking site called “news groupies,” but that would mean the ability to tap multiple media sources, and this is something media companies abhor. We want everybody to come to OUR portal or OUR site or OUR social network.

This, I think, misses the bigger point of Media 2.0, and because of that, I think media companies who explore this space as a way of bringing more people into their tents may be wasting time and resources they could be spending on developing business strategies within the Media 2.0 disruption.

All traditional media companies speak to their own audiences, regardless of format, but those audiences are shrinking and just because we have elaborate sites online does not necessarily mean we’re attracting a different crowd. People who left “the media” did so for a reason, and no matter how much we try and reformat, remix or repurpose what we do, it still is what it is.

We should strive to do as much of that as possible, of course, but it simply cannot be our only strategy, for the disruption impacting all media isn’t something that brand extension tactics can overcome.

Comments

  1. It’s worth noting that MySpace is owned by a very major news provider, which owns newspapers and TV stations in a number of countries including the US, UK and Australia. Therefore, any news service they host is very likely to push their news content above all others — and because MySpace is the #1 most visited website in the world, it puts them in a very powerful position.

    The problem is, the news products — the New York Post and Fox News Channel in the US, The Sun and News of the World in the UK — aren’t exactly known for their lack of bias or respect towards current events. Rupert Murdoch is known to make deals with politicians and leverage his outlets to push his own agenda.

    In other words: beyond the web business aspects of this, which have more implications regarding the way advertising is sold than anything else, this is very bad news for media and politics alike. One to watch.

  2. This too-thought-provoking comment was (not really) banned by USAToday:

    Do we need somewhere special to talk about the news? I think the more interesting chatter will be hosted under less obtrusive conditions, like here. But because USAToday is USAToday, crazy people with something to shout about might think to gang up on USAToday, on USAToday itself. We’ve all seen the sidewalk sheetmetal news dispenser with “LIES” etched in the plastic window slightly obscuring today’s headline.

  3. As if Myspace News wasn’t bad enough, there’s also a new Myspace Themed Fragrance on the horizon.

    http://www.profilepitstop.com/articles/myspace_blog/index.php

    Is everyone being sucked into Rupert Murdoch’s multi-billion dollar vortex?

  4. Terry hit on a very important issue — more than just MySpace starting news aggregation. MySpace has gained a lot of resources and credibility from the News Corp acquisition. But it has taken long time for MySpace to jump into the news aggregation play. Could they have done it quicker w/o News Corp?

    Most importantly, will people trust MySpace’s to aggregate news while its parent News Corp owns Fox News and other competitive content? Has News Corp helped or hurt MySpace? Express yourself and vote at http://www.sodahead.com/poll/997/

  5. The addition of the news will hopefully make the place less a place for those who would prey on children. I think the addition of the news will continue the bias of the users older.

  6. I can’t imagine myspace playing a serious role
    in the social news with the current news platform
    and without the predominance of the news within myspace navigation.

    We will see how it unfolds in the future.

    Another alternative to digg and reddit is
    http://www.vybr.com

  7. I wonder if the younger users of MySpace really read news? Entertainment maybe…

  8. Very good point Angela.

    Our social networking site (slighly older demographic than mySpace) has focussed on news slanted towards entertainment, lifestyle, science and off-beat topics, as these are the main areas of interest for our users (politics, business etc haven’t found as much of an audience).

  9. Sure, younger people read the news, it’s just not what a lot of younger people really care about.

  10. Qualitative resource

  11. hello it is test. WinRAR provides the full RAR and ZIP file support, can decompress CAB, GZIP, ACE and other archive formats.
    qkwmdijhfqjupfbfjpdmaknhvkiadevlzlehello

Trackbacks

  1. […] Get Terry’s full take on this incredibly important development. […]

  2. […] So Terry Heaton got the scoop that MySpace is launching a news aggregator in the second quarter of 2007. It’ll rely on both algorithms and user rating. The feature list: […]

  3. […] I read with interest that MySpace will be launching a news site in the coming months. Given the feature set (dynamically aggregating real-time news to create focused and topical news pages, and allowing users to rate and comment on every news item and even submit and write their own stories), this sounds like they’ve finally productized the technology from Newroo, the never-launched company that was acquired by Fox Interactive, MySpace’s parent company, in early 2006. […]

  4. […] Despite its obvious problems, the news business is getting back to its roots and is getting social again. Mashable points to a story from Terry Heaton’s PoMo blog that talks about MySpace launching a social news site, based (I am guessing) on Newroo, a company they acquired in April 2006. The preview of Newroo had features that are showing up in the MySpace News offering that is scheduled to go live sometime in the second quarter of 2007. […]

  5. […] From Terry Heaton’s PoMo blog comes word that MySpace — the 800-pound gorilla of social networking — will soon be launching a Digg-style news aggregation service of some kind. Is that a good thing? It’s certainly interesting, and I would expect Digg to be worried about the prospect. Whether it’s actually something worthwhile depends on how it is handled. […]

  6. […] News as a social play: Here comes MySpace News! » Terry Heaton’s PoMo Blog » Blog Archive (tags: myspace news socialmedia aggregation) […]

  7. […] From Terry Heaton’s PoMo blog comes word that MySpace — the 800-pound gorilla of social networking — will soon be launching a Digg-style news aggregation service of some kind. Is that a good thing? It’s certainly interesting, and I would expect Digg to be worried about the prospect. Whether it’s actually something worthwhile depends on how it is handled. […]

  8. […] Terry Heaton, who had the first post on MySpace News, says the service will gather stuff from websites, blogs, and members, combining Google News-style and Digg-style functionality. Om Malik offers the phrase social news. […]

  9. […] I read with interest that MySpace will be launching a news site in the coming months. Given the feature set (dynamically aggregating real-time news to create focused and topical news pages, and allowing users to rate and comment on every news item and even submit and write their own stories), this sounds like they’ve finally productized the technology from Newroo, the never-launched company that was acquired by Fox Interactive, MySpace’s parent company, in early 2006 for a rumored $7 million. […]

  10. […] March 9th, 2007 Terry Heaton’s PoMo Blog is saying that MySpace has a news offering planned in the next few months ”according to inside sources and the company’s own sales materials”: […]

  11. […] MySpace seems to be the next site to join the social news trend, according to media analyst Terry Heaton. Heaton reports, based on inside sources and Fox Interactive Media’s own marketing materials, that it plans to launch MySpace News, a social news site similar to Digg. As Pete Cashmore notes at Mashable, this is likely being built on technology that Fox bought in the acquisition of Newroo last year. […]

  12. […] Le format (si l’on en croit certains documents internes cités plus ou moins librement par Terry Heaton sur son PoMoBlog ): des pages par sujet avec lesquels les usagers pourront interagir librement. […]

  13. […] Today Terry Heaton posted about how inside sources have tipped him off about MySpace making a social news play, fortifying them as more of an informational and 2.0 oriented portal and hopefully bringing about some maturity to MySpace. […]

  14. […] I read with interest that MySpace will be launching a news site in the coming months. Given the feature set (dynamically aggregating real-time news to create focused and topical news pages, and allowing users to rate and comment on every news item and even submit and write their own stories), this sounds like they’ve finally productized the technology from Newroo, the never-launched company that was acquired by Fox Interactive, MySpace’s parent company, in early 2006 for a rumored $7 million. […]

  15. […] Last we checked, online video was the sweet spot on the Web. Now it seems new contenders are coming along, and one in particular is not some flashy glitter but dull, prosaic “news”. My Space, News Corp’s digital jewel, is going into the news business by creating “focused, topical news pages” through “dynamically aggregating real-time news and blogs from top sites around the Web”. […]

  16. […] MySpace is launching a news aggregator called MySpace News in the second quarter of 2007. It’ll rely on both algorithms and user rating — basically a combination of Google News and Digg. You’ll remember that Fox acquired the news aggregator NewRoo about a year ago, so it’s taken them a long time to get to the product stage. The feature list, via Terry Heaton: […]

  17. […] Writing on his PoMo Blog, Terry Heaton says he’s learned from inside sources and company sales material that MySpace is planning to roll out a social news service sometime in the next few months: MySpace News takes News to a whole new level by dynamically aggregating real-time news and blogs from top sites around the Web […]

  18. […] News as a social play: Here comes MySpace News! Yet another thing that will break on MySpace. Why are USA Today’s new social functions seen as old and desparate, but this isn’t? (tags: social web news) […]

  19. […] Terry Heaton, a former news director and author of the Pomo (Postmodern) Blog wrote today that MySpace.com is planning to get into the social news sector.  This effort potentially means that the company may be looking to compete with Kevin Rose’s Digg.com. […]

  20. […] MySpace to get news, and not just my teenage sister’s gossip […]

  21. […] Now it looks like they’re going to integrate with Myspace.  They must have something like 600 billion users by now, all with their interests enumerated in their profiles.  Plug in NewRoo and voila!  Hipsters will be automagically getting their news about “ennui” and “indie rock”, twelve-year-old girls will be getting their “bling” and “unicorn” updates, and Facebook will be regretting not taking that billion dollar offer from Yahoo. […]

  22. neocortex says:

    […] MySpace is launching a news aggregator called MySpace News in the second quarter of 2007. It’ll rely on both algorithms and user rating — basically a combination of Google News and Digg. You’ll remember that Fox acquired the news aggregator NewRoo about a year ago, so it’s taken them a long time to get to the product stage. The feature list, via Terry Heaton: […]

  23. […] Wie der amerikanische Medienexperte Terry Heaton auf seinem Blog berichtet, plant Rupert Murdochs populäre Community-Site MySpace ein kollaboratives Nachrichtenportal, welche nicht nur den derzeitigen Marktführer in diesem Bereich, Digg.com, sondern sämtiche Social News Websites in den Schatten stellen soll. Murdoch befinde sich bereits in Verhandlungen mit Medienfirmen, die ihren Content zur Nutzung auf dem neuen Portal bereitstellen sollen. Hier ein paar Details zum Projekt, welches einer Mischung von Google News und Digg ähnlich kommen wird: […]

  24. […] MySpace is preparing to launch an integrated news service–with self-aggregating content and social bookmarking–in the coming weeks. MySpace members will be able to post the stories on their profiles, discuss, promote, and submit their own written content to be seen and ranked by other MySpace users NewsVine. The new service is reminiscent of Digg and del.icio.us, with social bookmarking for news stories that can be promoted with user voting. […]

  25. […] March 11th, 2007 at 11:07 am (Web Services, News) […]

  26. […] MySpace annonce le lancement, pour le courant du ¨me trimestre 2007, de MySpace News qui se basera sur les notations des utilisateurs mais égalements sur des algorithmes — Un mix entre Google News et Digg. Vous vous souvenez peut-être de l’acquisiton de NewRoo (un agrégateur de news) par la Fox il y’a de cela un an, le service a donc mis tout ce temps pour murir. La liste des fonctionnalités (comme vu chez Terry Heaton) né représente rien d’innovant en soi. Tout comme Google news le service va agréger des articles et news sur différents sites web, la question qui se pose est: Est-ce que les sites de presse voudront que News Corp packagent leurs news? Je né pense pas ! […]

  27. […] According to Terry Heaton “MySpace is getting into the news business with launch due in early 2nd quarter, according to inside sources and the company’s own sales materials. […]

  28. […] News as a social play: Here comes MySpace News! MySpace is getting into the news business with launch due in early 2nd quarter, according to inside sources and the company’s own sales materials. MySpace News takes News to a whole new level by dynamically aggregating real-time news and blogs from top sites around the Web. Creates focused, topical news pages that users can interact and engage with throughout their day. […]

  29. […] That’s the gossip online, anyway, with Terry Heaton’s PoMo blog reporting that MySpace is set to launch MySpace News, which will aggregate news and blog posts, while allowing users to rate and comment on every story, while also submitting their own links. […]

  30. […] Not exactly home and design, but an interesting look at the future… when My Space covers h&d that’ll be the day our children have turned into their parents. posted by Candy Evans | March 12th, 2007 9:00am | filed under Uncategorized, NEWS DHome Blog Home Subscribe to our Feed […]

  31. […] Rupert Murdoch’s MySpace will soon be offering its users news, including likely reports on entertainment and “gossip.” Part of the goal is to get MySpace users to add, rate, and tag more content–all so the site can be a better targeting ground for interactive advertisers. But we wonder what the role will be of Fox News in the mix? Given the relationship which Fox’s TV properties have played on MySpace, will we see a right-wing skewing news slant on the leading social “adver-network?” Will Fox’s fantasy version of the news [there’s a liberal plot to make the U.S. a more humane place to live!] subtly be given preeminence? […]

  32. […] In the second quarter of 2007 MySpace will launch MySpace News a social news aggregator much like Digg. According to Terry Heaton, it would include: — MySpace News takes News to a whole new level by dynamically aggregating real-time news and blogs from top sites around the Web — Creates focused, topical news pages that users can interact and engage with throughout their day — MySpace is making the news social, allowing users to: Rate and comment on every news item that comes through the system Submit stories they think are cool and even author pieces from their MySpace blog — MySpace users previously had to leave the site to find comprehensive news, gossip, sporting news, etc. With MySpace News, we bring the news to them! […]

  33. […] Last Thursday, Terry Heaton broke the story about MySpace launching a news service on his PoMo Blog. At the time his information was unconfirmed but based on reliable inside sources and the company’s own sales materials that he had come across. This potential Digg Killer became a hot topic and led to interesting conversations. […]

  34. […] According to Terry Heaton’s PoMo Blog, MySpace plans to get into the social news search business with a launch sometime early in the second quarter. According to inside sources and the company’s own sales materials, MySpace News will aggregate real-time news and blogs from top sites around the Web. In addition, it will allow users to “rate and comment on every news item that comes through the system” and “submit stories they think are cool and even author pieces from their MySpace blog.” Head over to the SEW forums if you think SMOs will Digg this news? […]

  35. […] Bonus link: MySpace News is coming… […]

  36. […] In the second quarter of 2007 MySpace will launch MySpace News a social news aggregator much like Digg. According to Terry Heaton, it would include: — MySpace News takes News to a whole new level by dynamically aggregating real-time news and blogs from top sites around the Web — Creates focused, topical news pages that users can interact and engage with throughout their day — MySpace is making the news social, allowing users to: Rate and comment on every news item that comes through the system Submit stories they think are cool and even author pieces from their MySpace blog — MySpace users previously had to leave the site to find comprehensive news, gossip, sporting news, etc. With MySpace News, we bring the news to them! […]

  37. […] News as a social play: Here comes MySpace News! […]

  38. Ajax Girl says:

    […] I read with interest that MySpace will be launching a news site in the coming months. Given the feature set (dynamically aggregating real-time news to create focused and topical news pages, and allowing users to rate and comment on every news item and even submit and write their own stories), this sounds like they’ve finally productized the technology from Newroo, the never-launched company that was acquired by Fox Interactive, MySpace’s parent company, in early 2006 for a rumored $7 million. […]

  39. […] It Looks Like MySpace Will Finally Do Something With Newroo By I read with interest that MySpace will be launching a news site in the coming months. Given the feature set (dynamically aggregating real-time news to create focused and topical news pages, and allowing users to rate and comment on every news item and even submit and write their own stories), this sounds like they’ve finally productized the technology from Newroo, the never-launched company that was acquired by Fox Interactive, MySpace’s parent company, in early 2006 for a rumored $7 million. […]

  40. […] Online speculation has it that Newsroo, a company recently acquired by News Corp will be serving up the headlines to the movers and shakers of the MySpace community (this speculation is fueled by the fact that Newsroo’s home page now redirects to the MySpace homepage). According to one site, deals are being struck all over the news universe. This site also curiously refers to MySpace as a pureplay online company; that shipped more or less sailed when the site was acquired by a major media giant. Slowly but surely the influence of the Murdoch empire has crept into the site, and we recently received samplers from the MySpace music label. Now that they’ve lived with MySpace for a while, the folks at News Corp. are desperately seeking ways to squeeze every nickel and dime out of it Don’t let my cynicism fool you: This is good news for news. It makes sense to have the headlines where the readers are. It’s also an opportunity for non-traditional news sources to break into new markets. It might even make the whole MySpace experience almost bearable for those of us who find the whole thing overwhelmingly bad. […]

  41. […] » News as a social play: Here comes MySpace News! » Terry Heaton’s PoMo Blog » Blog Archive MySpace is getting into the news business with launch due in early 2nd quarter, according to inside sources and the company’s own sales materials. (tags: myspace) […]

  42. […] News as a social play: Here comes MySpace News! […]

  43. […] email this | del.icio.us | digg Share this post: email it! | bookmark it! | digg it! | reddit! | live it! Published Monday, April 02, 2007 2:57 PM by Student Loan Blog Filed under: NextStudent, MySpace,MySpace News […]

  44. […] MyNews for MySpace Coming Soon  Forget that Rupert Murdoch s multimedia acquisitions involve ownership of social media properties like MySpace and may be an attempt to transition old school newspaper content into relevant content for a new generation. Instead, focus on the millions and millions of MySpace users, including more than 230,000 new registered users a day that eclipse the viewership of most Internet news sites, with the exception of the Drudge Report. So, a MySpace news site does make a lot of sense, really.                                    I came across information on the Internet (corroborated by many sources) that confirmed that MySpace will put together a news site in the near future. I have heard that it will be sometime in the second quarter of 2007. Apparently the information originally came from a leaked document from MySpace s parent company, Fox Interactive Media.   One particular blog entry by Josh Lowensohn at CNET News.com s Blog Media titled MySpace News: It was a matter of time, located at news.com.com/2061–10802_3-6166033.html, gave the details. Apparently, Lowensohn wrote, the news service will allow MySpace members to post the stories on their profiles, discuss, promote, and submit their own written content to be seen and ranked by other MySpace users NewsVine. The new service is reminiscent of Digg and del.icio.us, with social bookmarking for news stories that can be promoted with user voting.   Steve O Hear, another blogger, in his March 13, 2007 post Murdoch 2.0: MySpace News at ZD Net, blogs.zdnet.com/social/?p=111, gives the following details for the new MySpace News service (originally found on Terry Heaton s PoMo Blog http://www.thepomoblog.com/archive/news-as-a-social-play-here-comes-myspace-news/): So what do we know about MySpace News ? According to sales materials that Heaton claims to be privy to:          MySpace News takes news to a whole new level by dynamically aggregating real-time news and blogs from top sites around the Web          Creates focused, topical news pages that users can interact and engage with throughout their day          MySpace is making the news social, allowing users to:Rate and comment on every news item that comes through the systemSubmit stories they think are cool and even author pieces from their MySpace blog   And finally we have the clincher            MySpace users previously had to leave the site to find comprehensive news, gossip, sporting news, etc. With MySpace News, we bring the news to them!   Interestingly enough, blogger O Hear believes that one of the big reasons for the introduction of MySpace News is to keep users on the site. Here s his reasoning:   It s all about keeping MySpace users within MySpace. Which of course makes sense from Murdoch s point of view but also is more evidence of the closed nature of the social networking site. As the aggressive launch of MySpace video shows, MySpace wants to have it all, by providing no excuse for users to leave the site, and to guard against other content providers such as YouTube from encouraging MySpace users to navigate elsewhere.   I think it is pretty exciting stuff, especially with all the talk regarding how it will affect Digg and conventional news content providers. However, a lot remains to be seen in how it all will come together and when. As they say, only time will tell   The Education Finance Advisors at NextStudent can help you figure in all your college expenses so that you get the student loan that best suits your needs. Don t get caught short. Go to http://www.nextstudent.com for all your student loan needs.   Check back here next Friday for my next blog on Campus Life.   Student Loan Girl   Share this post: email this | del.icio.us | diggSource: http://www.nextstudent.com […]

  45. […] So Terry Heaton got the scoop that MySpace is launching a news aggregator in the second quarter of 2007. It’ll rely on both algorithms and user rating. The feature list: […]

  46. […] In any case, this new service from the geniuses at Fox Interactive Media (which owns MySpace and is a unit of Rupert Murdoch’s media and entertainment behemoth News Corp.) was reported to be coming in March, according to Terry Heaton’s PoMo blog. The service will pull in news from RSS feeds — although News Corp. says it will not favour its own services and newspapers — and users can also submit stories, and then vote on them. Apparently news services will be able to opt out and not have their articles displayed, according to News Corp. […]

  47. […] In any case, this new service from the geniuses at Fox Interactive Media (which owns MySpace and is a unit of Rupert Murdoch’s media and entertainment behemoth News Corp.) was reported to be coming in March, according to Terry Heaton’s PoMo blog. The service will pull in news from RSS feeds — although News Corp. says it will not favour its own services and newspapers — and users can also submit stories, and then vote on them. Apparently news services will be able to opt out and not have their articles displayed, according to News Corp. […]

  48. […] Here comes MySpace News! Terry Heaton s PoMo Blog Blog Archive MySpace is getting into the news business with launch due in early 2nd quarter, according to inside sources and the company s More Information […]

  49. […] As was long expected (by those who read the right blogs), the social networking behemoth MySpace last week launched a news aggregation service, MySpace News. But nobody developing news aggregation or recommendation sites will be quaking in their boots just yet. […]

  50. […] MySpace just recently launched a new service called MySpace News pretty much any publisher can submit their site via this link. Mashable is suggesting this new service will be a Digg killer because the social networking site is basically a combination of Google News and Digg. According to Terry Heaton the feature list includes: *MySpace News takes News to a whole new level by dynamically aggregating real-time news and blogs from top sites around the Web *Creates focused, topical news pages that users can interact and engage with throughout their day *MySpace is making the news social, allowing users to: ‑Rate and comment on every news item that comes through the system ‑Submit stories they think are cool and even author pieces from their MySpace blog * MySpace users previously had to leave the site to find comprehensive news, gossip, sporting news, etc. With MySpace News, we bring the news to them! […]

  51. in beta: MySpaceNews

    The largest social marketing and networking site has added a new feature to its site by making a launch of MySpaceNews which contain formidable news. The downside as fellow online observers would say…

  52. […] News came last week (via Terry Heaton) that MySpace is getting into the online news aggregation game. MySpace is of course owned by Rupert Murdoch’s News Corporation, and Murdoch is a media mogul of the old school. After inheriting his first newspaper in 1952 he has built a multinational empire that today controls major parts of the world’s traditional media, including Fox News and News International (inc. UK newspapers, The Sun and The Times). This is a guy that clearly understands the value of ‘news’. […]

  53. […] the MySpace News offering that is scheduled to go live … Archived in Myspace | Trackback | del.icio.us | Top OfPage […]

  54. […] News as a social play: Here comes MySpace News! […]

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.