New TV Website concept

I may be late to the game on this one, but have you seen, The Video Magazine? Very nice integration of video-on-demand with ads from the folks at Scripps Networks (with all those lifestyle cable channels) and the creative team at EAT TV.

I like this, because it doesn’t pretend to be anything other than what it is — a video magazine. No endless links and archaic attempts to drive page views through meaningless links (who wants to be driven?). All ads are video, and they’re limiting the length of the spots so as not to insult users. Scripps Networks has tons of content to repurpose for this, and they can use their networks to promote it (which is how I found out about it last night).

Wake up, everybody, and welcome to the continuing saga of Internet video.

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