New CBS News promos: more of the same

I like Bob Schieffer and think he was the right guy for CBS to choose in the wake of the Rather business, but I saw a CBS News promo over the weekend that promises things will be same‑o, same‑o. In the promo, Schieffer notes that CBS has a great staple of reporters who’ll get “the news you need to know.”

Huh?

That old dinosaur slogan needs to be put to rest. It boggles the mind in this day and age, for it epitomizes the “we know, you don’t” separation that’s tearing apart the whole news business. It’s a mass marketing con job. Nobody believes it anymore, and I’m really surprised the language continues to find its way into CBS News promotions.

(Or not!)

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