Myers: More of the same downstream

Myers: More of the same downstream
MediaLife’s5 questions” segment this week features Jack Myers, influential television and advertising prognosticator.

How do you think the television landscape will evolve over the next year or two?

In two years, we will look back and see that the indicators available today were pointing in a clear direction of continued fragmentation, growth of digital distribution, growth of satellite penetration, broadcast network erosion, more accountability and auditing in advertising, shifts of budgets into more direct and promotional media opportunities, and new programmer/advertiser relationships.

While I certainly concur with that, it’s a rather bland statement for Myers, who’s usually more direct. He says nothing, for example, about 2005, a year many of us think will be make-or-break for broadcasters.

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