Moving news video to the long tail

This is a lovely use of archive video to create a long-tail business and something I’ve been advocating since day one. Congrats to KXLY.com in Spokane, Washington. Broadcasting is so accustomed to the idea of instant obsolescence (what we do today doesn’t matter tomorrow) that we miss opportunities for niche videos. This station hasn’t. All it takes is a little up-front work. Kudos.

Comments

  1. KXLY quickly becomes the first stop for news footage for websites and blogs looking for Inland Empire related content. Or just folks who want to show off the video of when they were on TV.

    Seems to me like they should beef up the branding on the individual clips though, get more credit for what they’re doing.

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