More on the Web driving TV

Continuing a recent theme, Oprah is running roadblocks this morning on TMZ.com. The ads are topical promotions for this afternoon’s show. Note the targeting in the ad. I’m in Dallas; I get an add for WFAA-TV.

from the TMZ website

So let me repeat: you, too, can use the Web to drive traffic to television. I would also add that you can buy the same roadblock that Oprah occupies, for the Local Web is determined not by the sites located within your market but by the usage of the people who live in the market.

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