More evidence of advertising moving to the Web

More evidence of advertising moving to the Web
And if the above isn’t proof enough, MediaPost’s regular survey of media planners and buyers paints a very clear picture. The stats below show how ad demand has changed since December of 2002:

December 2003 Ad Demand Index

How Ad Demand Has Changed Relative To The Same Point A Year Ago

Increased Stayed The Same Decreased
Online 65% 26% 9%
Cable 50% 36% 14%
Radio 46% 43% 11%
Outdoor 38% 43% 19%
Magazines 27% 43% 30%
Newspapers 24% 49% 27%
Network TV 19% 57% 24%
All Media 55% 39% 6%


Source: Source: December 2003 MediaPost survey of media planners and buyers conducted online by InsightExpress. Base = 195 respondents.

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